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˜Music that stands the test of time

   What Ever Happened to Quarterflash?

 
 




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By: Clyde Bradley

In many ways the ‘80s could be considered the era of “the woman” in rock and roll. Female-fronted, powerhouse rock outfits like Heart, Pat Benatar and Joan Jett could be found all up and down the charts. Also, as rock music continued on its progressive path during that time, more and more groups expanded their instrumentation with violins, saxophones and flutes. Quarterflash stood on the cutting edge of both these trends in the form of one performer, female vocalist/saxophonist Rindy Ross. Although not standing the test of time as well as some of their other female-fronted counterparts like Heart and Pat Benatar, Quarterflash has carved themselves a unique niche in the history of female rock.

Quaterflash’s early days date back to a Portland, Oregon band called Seafood Mama that was formed by the husband and wife team of Marv and Rindy Ross. Seafood Mama recorded a demo tape on a Tasacam 80-8 with a single microphone in the Rosses’ basement. That demo contained four songs written by Marv that would later go on to help pave the way for Quaterflash’s early success, “Valerie,” “Williams Avenue,” “Find Another Fool,” and their blockbuster single “Harden my Heart.” Seafood Mama also originally pressed a thousand copies of “Harden my Heart” on a 45, with a Tex-Mex/Norteno style ballad called “City of Roses” on the B-side to distribute to radio stations and sell at gigs. The single was met with such popularity, however, the group couldn’t produce the discs fast enough. ”It was just one of those great, magical things,” said Marv Ross. “Everyone who heard it said ‘I love this record’ and we were just pressing them out as fast as we could.”  

The single started getting local airplay and became so popular on the Portland stations, it eventually hit Number 1 on local charts. With popularity growing in Portland, Seafood Mama’s version of “Harden my Heart,”-which Marv describes as essentially the same arrangement as Quaterflash’s later version only recorded with crude equipment- found its way onto the Seattle airwaves and was eventually heard as far away as New York City. This caught the attention of Geffen Records who sent a rep out to Portland to catch Seafood Mama. “I’ll never forget it,” said Marv. “We were warming up Dr. Hook and the Medicine Show. They [Geffen] came up and saw us and they offered us a record deal.”

During pre-production of the first album Seafood Mama started tossing the idea of a name change around. The group’s producer had just returned from Australia and pulled out a book he brought back that listed Australian and New Zealand phrases. When the group came across the phrase Quarterflash, which Australians used to describe newcomers to their land as one-quarter flash and three-parts foolish, the search was over.       

Quarterflash’s debut, self-titled album, rode the Pop Albums chart all the way up to Number 8, spawning the Top 40 hit “Find Another Fool” [12] in addition to the Number 1 “Harden My Heart.” The group’s follow up, 1983’s “Take Another Picture” hit 34 and produced another top 10 single in the form of “Take me to Heart” [6]. The group’s third and final release on Geffen Records, “Back in Blue” failed to even break the Billboard’s Top 100, stalling at a disappointing 150.  Shortly after this release the original Quarterflash line-up that consisted of Marv and Rindy along with Jack Charles on guitar, Rick Digiallonardo on keys, Rich Gooch on bass and drummer Brian David Willis, parted ways.

Although none of the Rosses’ ex-band mates returned to the big stage of rock and roll, all are still active in music. Rick Digiallonardo now lives in Florida where he teaches music at a local college. Jack Charles lives in a small Oregon town and builds specialty guitars based on the old Vox design. Brian Willis is currently a studio musician in Nashville. And Rich Gooch returned to the Portland area where he is still a popular bassist on the local circuit.    

Marv and Rindy went on to reform Quarterflash with all new members. In this line-up they were joined by guitarist Doug Fraser, Sandin Wilson on bass, Mel Kubik on keys and drummer Greg Williams. Quarterflash returned to the studio with their new line-up in 1991 to record their fourth release, “Girl in the Wind.” Little did anyone know at the time, but this album would signal the beginning of the end for Quarterflash. Although “Girl in the Wind” did see limited distribution in Europe, it never saw the light of day here in the States. The group finished that project right around the time Geffen was bought by Sony and “Girl in the Wind” got caught in the crossfire. “We worked so hard on that record,” recalls Marv.  “And Sony came in and made a decision not to release it. In fact, they decided to shelf it. Which meant we couldn’t even buy the rights to it and try to sell it ourselves or shop it to other labels. That experience really soured me personally on the whole record business, the whole big picture of it. And I felt like I really needed to do something different with my life. And Rindy felt the same way.” 

In addition to their disappointment with “Girl in the Wind,” Marv and Rindy were also starting to feel the exhaustion of 10 years on the road. “We had really been fried the last five years that we did it,” said Marv. “The first five years were real exciting and fun. Having the Platinum and Gold Records and touring with Elton John and all that kind of stuff. We definitely got to live out a dream. The second five years- part of it was we didn’t have the success we had in the first five years. So that always makes it a little less fun. But it really wasn’t that as much that as by the time the 10 years was up it was kind of like ‘okay, we did that and we experienced this. And it was great.’ But near the end it just wasn’t as much fun.”               

Quarterflash continued on well into the ‘90s, but decided to return to Portland in ‘91and keep their shows closer to home.  “You know some human beings thrive on that,” Marv said in reference to worldwide tours and large scale venues. “It’s part of who they are and they love that intense adrenalin rush from getting up in front of thousands of people. And there was a part of me that really enjoyed it. But as the years went by, that part became smaller and I wanted to do other things in my life.”

Quarterflash’s last official show was August 11, 1996 at The Bite of Portland, a benefit for the Oregon Special Olympics. But even though the group announced their official end after this show, Marv says the second generation Quarterflash line-up still comes together three or four times a year to play special events around the Portland area.

As Quarterflash’s success was winding down, however, Marv’s personal music endeavors were ratcheting up. As Ross Productions, Marv has completed several successful production projects. Marv was contracted by the Portland Trail Blazers to revitalize their game presentation. He also created “Radio Daze,” a show that recreated the theatre’s original opening night, for the grand re-opening of the Granada Theater. When Cycle Oregon brought 2000 cyclists together to peddle through the state, it was Marv that organized the music, providing a mobile entertainment stage in seven different cities in as many days that followed the tour around the state.

But Marv’s biggest production to date was when he was commissioned by his home state of Oregon to write and produce a musical to commemorate the 150th Anniversary of the Oregon Trail. Marv created “Voices from the Oregon Trail” and he and Rindy spent the majority of 1991 through 1993 performing the show around the state with a large string and brass ensemble. This ensemble became The Trail Band and Marv and Rindy still perform with the group to date. In addition to their original show which consisted of primarily early Americana and Native American music, The Trail Band also performs jazz, blues, folk and renaissance music. “Part of the music of The Trail Band is based on a folk and acoustic element,” says Marv. “And that’s something that precedes Seafood Mama or Quarterflash for Rindy and I. We met in high school in the ‘60s and we were both playing folk music… It’s definitely not pop rock, The Trail Band isn’t, but the Americana, rootsy part of it was something that was just in us from the very beginning.”

The Trail Band has also developed an annual Christmas show that has become quite popular around Oregon, Washington and Northern California. “The Trail Band has an amazing collection of musicians that have roots in classical, jazz, early American music and pop” Marv said. “And everyone is very versatile. Everyone plays three or four instruments. So we’re able to put on a holiday show that really has a wide scope. And people really enjoy it because it goes all over the map but the quality is very high. Rindy is one of four really good singers in that band so they do a ton of harmonies and a lot of acapella work as well.”  

Marv says he and Rindy have no regrets about stepping out of the national spotlight and adopting a simpler way of life. “We love our lives,” says Marv. “It’s still exciting and we’re just as busy as ever. We’re very happy to have had the success we did for so many years [with Quarterflash]. And to have songs people still know. And of course, the royalty checks still come in. So we’re very thankful for what happened to us during that decade. But we have no regrets. We love the life we have here in Portland and it’s been a very fluid transition in many ways. Rindy and I are still writing songs and her voice sounds awesome.”

The Trail Band has released a total of nine CDs to date and for old Quarterflash fans interested in giving the Rosses’ new style a listen, Marv recommends their “Oregon Stories” CD. “That’s the one that’s most like folk rock,” said Marv. “For anyone that liked Quarterflash, I think they would really dig that record. Even though it’s not rock and roll, it has a lot of energy to it. And it has a very modern sound; it’s not an old-fashioned sound. And I think the writing on that record is some of the best I’ve ever done.”

 

For more information about The Trail Band, go to www.trailband.com 

 

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