By
Ryan Sparks – February 2008
If you’re like
me, a product of the vinyl generation, then chances are you
remember the times spent listening to your favourite music
on something called a turntable, in a day and age where the
term album wasn’t a practically obsolete word as it is
today. Long before the advent of the compact disc, digital
downloading and file sharing, the record album was the
preferred medium. The album cover itself served to not only
protect the actual vinyl record and advertise the band or
artist and the contents inside, it was more importantly a
vital form of visual expression. In the 60’s and 70’s album
cover designs flourished as bands not only strove to push
the musical envelope but the visual one as well.
Throughout the
annals of Rock ‘n Roll history there has been literally
thousands of examples of imaginative and not to mention
controversial album covers. For example The Beatles 1967
Sgt. Peppers Lonely Hearts Club Band record was not only
a creative milestone musically for the band, but the
elaborate and stunning cover design and cut out inserts
pretty much equalled the music in terms of impact and
originality. With the arrival of progressive rock in the
late 60’s and early 70’s, heavyweights such as Pink Floyd
and Genesis sought out the designs of Storm Thorgerson and
Aubrey Powell (collectively known as Hipgnosis) while
Emerson Lake and Palmer employed Swiss painter H.R. Giger on
Brain Salad Surgery.
In 1971 another
progressive rock outfit Yes, was on the verge of releasing
their all important 3rd album entitled Fragile.
For this album, which was perhaps the bands finest moment,
they turned to artist Roger Dean to create a dynamic visual
to match their music. Dean’s cover image of an earth like
planet covered in a large body of water, sporting large
trees had a very distinct feel to it and compared to the
look of the bands previous two albums, it was definitely a
significant upgrade. This cover design was the impetus for a
longstanding creative relationship with the band which
continues to this day. Over the years Dean has come to be
known as an almost un-official member of the band, as his
brilliant gate fold art work on the bands peak period 70’s
output Close To The Edge (1972), Yessongs
(1973), Tales From Topographic Oceans (1973) and
Relayer (1974) proved that his striking landscapes were
largely a natural extension of the music itself. In fact few
artists have become as synonymous with a band as Dean has
with Yes.
Over the
subsequent years Roger designed many high profile album
covers and logos for bands such as Budgie, Gentle Giant,
Uriah Heep and Asia. He published through his own publishing company
Paper Tiger, two books of his art work, Views (1975) and
Magnetic Storm (1984) as well as a successful series of
album cover art books called The Album Cover Album. After
leaving the company which he co-founded with his brother
Martyn, the mid 80’s saw Roger turn his attention to video
game cover designs for a company called Psygnosis. With a
degree from the Royal College of Art in
London, where he
also studied industrial design, Roger has even gone so far
as to replicate the exterior and interior designs of some of
his most famous architectural creations through his Home For
Life project. Home For Life and the accompanying Willowater
are essentially a home and village concept for the new
millennium which is quick and inexpensive to build as well
as being environmentally kind. Not to mention how cool would
it be to actually own a house that is straight out of one of
his paintings!
Roger is one of
the most respected artists in the field and over the past
forty years his vast body of work has been an inspiration to
thousands. He fortunately shows no sign of slowing down as
2008 is already shaping up to be a very busy year. He has
scheduled exhibitions of his work planned as well as a third
book set for publication, not to mention he continues to
work on his film project Floating Islands which began in
2005. Read on for a rare glimpse into what fuels his
creative process, his feelings on the lost art of album
cover design and what it’s like to work with both arms
encased in plaster.
Ryan: What
projects are you currently working on?
Roger: This week
I delivered an album cover and logo for
Asia’s new album which is called
Phoenix. Next week I fly out
to Italy with my daughter, I’ve designed
the sets for a new Puccini opera Edgar for the Pucinni
festival in Torre del Lago. She designed the costumes and
I’ve designed the sets. I’ve got a new book coming out in
September and we’ve named it after the first publishing
company we had which was called Dragon’s Dreams, so we’re
calling the new book that. That will have a lot of pictures
in it because I haven’t put out a book for a long time, so
there are a great many paintings in that one. It’s my third
book, the first was Views, the second was Magnetic
Storm and this is the third. The first two will also be
republished over the next year and a bit. I’ve got an
exhibition in San
Francisco in September [laughing].
I’m a bit worried because I’m supposed to have one in Tokyo in the autumn as well. I don’t have any
dates for that yet but I guess I’ll get those soon. I’ve got
a touring exhibition starting in Germany at some point later this
year, but again with no fixed dates yet.. It’s quite a busy
year.
Ryan: It sounds
like it.
Roger: Yes are
going out on tour this summer as well and I don’t know what
I’m doing for that yet but we have had a number of
discussions. There is something I’m doing which may be
connected to that. It isn’t connected to it, but it may
become connected to it, I’m building three Yes landscapes
for a company that’s building virtual worlds. You will be
able to visit these landscapes and because they’re going to
be made at quite a high standard it might be possible that
we will have a short film made of them as well. I’ll be
going out to California because the first deliverable for
that one is in March.
Ryan: Speaking
of films what is the status of your Floating Islands
project?
Roger: For
somebody like me who is not in the business, it’s
surprisingly difficult to sort out the finances for it. On
the other hand we have had a lot of people who have said
‘subject to you finishing the script, we’d like to do it’,
so that kind of put the ball back in our court. We’ve had a
number of re-writes on the script and at the moment we
haven’t re-presented it until we’ve got a final,
satisfactory script. In fact our ideal scenario is to have a
script that we really love, because we have a story that we
really love, but the script has always been not quite right
and it’s a surprisingly exasperating process [laughing]. I
can’t do it, I’m involved in it but I’m not a writer. It’s
not like saying this painting isn’t working I’m going to go
and do another one. It’s not in my hands to get this right,
so it’s a little bit frustrating for me but I think we’re
going to get there fairly soon. We’re currently in
negotiations with a number of investors. All of the
investor’s money that we’ve discussed so far for the movie
hasn’t been with distributors, so our hope and expectation
is that we will have a significant part of the funding in
place before we talk to major film companies.
Ryan: You
started developing this project in 2005 so I’m assuming the
scope of this project is pretty big.
Roger: When you
say scope what do you mean by that?
Ryan: Just in
terms of what is involved to make this movie. The plan is to
make it a ninety minute film right?
Roger: That is
the plan yes. It’s a ninety minute feature film. My partner
and I haven’t come to a total agreement on whether it’s
going to be CG with live action, which is my preferred
route. He is still thinking we should keep the option of
doing it fully animated with no live action at all which is
something I’m not as enthusiastic about. However the
technology is moving forward so I might change my mind
later. You’re right it is a very complicated process. I have
worked on more complicated projects that haven’t yet seen
the light of day. We once worked on a huge game project that
had a budget as large as a movie. It was very complicated
because in that we were constantly pressured for story
boards and the problem with a story board is that you need a
story. In a game it’s a little more open ended you know? You
can have an overall story but the incidents that take place
along the way are of necessity, undecided; it’s like a race.
A movie might be a race where somebody knows the beginning,
middle and end. However with a game, that race, as you are a
participant, you want the end not to be fixed, and these
things consist of many equivalents, so it was quite a
complicated project. I’m also working on a number of Tetris
projects as well, not the design of the game, just graphics.
Several of the last projects that I’ve done for Tetris
haven’t been variations on the design of the game but really
on the method of delivery. When I did the logos for Blue
Lava Company, which was a company that had the rights for
Tetris for mobile phones, as far as I know that was just
Tetris, it wasn’t a question of a different game just a
different deliverable.
Ryan: Back to
Floating Islands, The first album cover you did for Yes was
the Fragile album. That cover depicts an earth like
planet fragmenting into smaller pieces which would land on a
new planet and start anew. In the past you did mention that
there were lots of plans to continue to develop this
narrative but quote “probably fortunately it didn’t happen”.
However isn’t this overall concept primarily the basis for
the film?
Roger: No.
Actually it’s very interesting because it has become a story
within a story. It’s the story that triggers this story that
is the film, and it’s told as a fairy tale. The hero of the
story is told that it is a fairy tale when he is a child and
that triggers the quest, so it’s in the film. A lot of this
material is featured in the film but it’s not the story of
the film.
Ryan: So that’s
just a portion of the whole thing?
Roger: Yes. It’s
told as a slightly animated story to a child at the
beginning of the film and hence it becomes a sort of
motivating force in his life, but I’m not going to tell you
any more than that [laughing]. It triggers the main story
but it isn’t the main story I guess.
Ryan: A common
misconception when people describe your artwork is that
it’s often referred to as being science fiction or fantasy
in content, when in fact what you were essentially trying to
create were very real looking landscapes weren’t you?
Roger: If I’m
thinking of myself as a painter or an artist then I do think
of myself primarily as a landscape artist yes. It’s not
science fiction at all [laughing].
Ryan: When it
comes to designing an album cover you have mentioned that in
most cases you don’t hear the music prior, largely because
the music isn’t even done at that point.
Roger: That’s
true.
Ryan: In the
case of your work with Yes, how then would you explain the
natural connection your art has with their music?
Roger: There are
two answers to that. One answer is that I talk to the band
and I confirm the ideas behind the album. If they have a
title then I have an idea why they’ve used that particular
title, and those ideas are very interesting because when
they’re creating the music, they are making the music around
a very fugitive idea as well. If we’re both working around
the same fugitive idea, then there’s a fairly good chance
we’ll come up with something that makes a happy end. I guess
that’s one answer and the other is that there is a fair
degree of good fortune, tolerance and flexibility in the way
we perceive things. It’s not like it has to be a machine-
precise fit. The brain accommodates a lot, so it’s from the
same world and that works well enough. In fact it works very
well.
Ryan: Would you
say that in terms of past work you’ve done and I’m talking
specifically about your album cover designs that your
relationship with Yes has been fairly unique?
Roger: My
relationship with Yes is quite unique; if for no other
reason just the length of time and the quantity of work that
I’ve done with them makes it quite different and quite
separate. However the way we worked from the very beginning
is how I think I would have worked with anybody. If they are
developing an idea before they go into the studio, and even
for the first weeks or months that they are in the studio,
that idea that they are developing amongst themselves is the
key source of my inspiration. That has been true with a lot
of the bands that I’ve worked with. Sometimes that has been
easily accessible and other times it has taken some digging
to get it. Other times a lot of very successful covers that
I’ve done have been bands coming to me with an existing
painting that they really loved, so its worked that way as
well. Even with Yes it’s worked that way.
Ryan: So you’ve
been approached in many different ways.
Roger: There
have been lots. The four paintings I did for Yessongs
were actually conceived before the band came to me, and I
should say as a matter of fact even the band logo was done
before they even came to me to design a logo. After
Fragile I thought I could do better than that, so in the
hopes that they would come back and ask me to do something
else, I came up with another logo and we used it on the
cover of Close To The Edge.
Ryan: Although
you didn’t necessarily intentionally set out to have your
work become associated with progressive rock, do you feel
your art has a particular affinity with that style of music?
Roger: I think
if you saw it from the other end, if you saw what I was
doing back at the end of the 60’s and early 70’s, the reason
it has an association with progressive rock it was almost
inevitable. At that time the bands that had become known as
progressive rock were the main bands that were focusing in
on albums. A bit later everyone did but really you’d have to
say that the big bands before them like the Beatles and The
Rolling Stones for example, of course they made albums, but
they didn’t focus on them to begin with. The Beatles started
out as a band making very successful singles as did the
Stones. It was only much later, towards the end of their
career really that they started focusing on albums. I was
working I suppose after the Beatles had gone in that
direction, but bands that were starting at that point and
focusing on albums as opposed to singles would have been the
bands known as progressive rock bands.
Ryan: I think
for the most part progressive rock bands presented their
albums as more of a complete package. In my opinion the
connection between your art and a band like Yes is that they
were focused on delivering the complete package. It wasn’t
just about the music it was about presenting something as
whole with detailed artwork and complex and intricate music.
Would you agree with that?
Roger: I would
agree with that. I think the idea of creating a whole was
very much in everyone’s mind. I think if the Beatles had
continued then people might not have adopted the term
progressive rock. They would have considered them the
vanguard of that movement because a lot of experiments in
music production and sound really were done by the Beatles.
If you look at avant-garde musicians from the 50’s, you know
people like John Cage’s 23 minutes of silence played on a
piano, tapes recorded backwards and all that kind of stuff,
the Beatles really scooped that up and had fun using it in
their albums.
Ryan: You could
say an album like Sgt. Pepper was really the first
progressive rock album.
Roger: I
wouldn’t but you could because it did stick to a lot of
experimental stuff and it was a concept album. I mean The
Who as well with Tommy which was definitely a concept
album. I was never familiar with the word progressive rock
until years later when I was allegedly involved with it
[laughing]. It worked very well for me because a lot of
things that I worked on in the 70’s have become serious
collectibles in countries like Germany and Japan. Bless
them both because companies like Repertoire Records in Germany have
been re-releasing a lot of my early stuff. Sometimes I wince
and think ‘My God I hoped no one would ever see that again’
[laughing]. They also have really beautifully packaged
things I am very happy to see again. I’d have to say that in Germany and Japan there is a
very positive attitude towards music and treating it as part
of a whole, in a way that a lot of American and English
companies have missed the point on. In
Japan the fact that music is a gift
is completely understood. We know music as a gift, that’s
why we call great musicians gifted, but the way it’s
presented to us as the public, it’s important that is
respected. I just did an article for someone about this and
I would say that in Japan you can see that the company
honours the musician and they have terrific pride in what
they do. They want everyone to know that when they put out
an album that it’s the best that it can possibly be. They
trust that the musicians will do good and they produce it
beautifully, package it and present it to you gracefully,
and you know there is respect behind that. When
Atlantic put out Close To The Edge on CD
for the first time, for ten years it didn’t have the
painting. I mean does that sound like respect? I don’t think
so. It’s not just disrespecting me, it’s disrespecting the
band and frankly it shows no self respect on behalf of the
company. In this day and age when you’re getting people
downloading music and bypassing record companies, it’s
something they brought upon themselves. When I worked on
those albums for Yes it would be a delight to receive that
as a gift, but it doesn’t work with the way it’s packaged
now.
Ryan: That’s a
whole other discussion right there because part of the
overall enjoyment of the listening process back in the vinyl
days for me was being able to spend hours with it as a
complete package. I would pour over the liner notes and
enjoy the artwork, as well as listening to the music. I
definitely feel something has been lost.
Roger: Can I
talk to you about a very serious issue that is happening
around the world particularly in the US and England?
Ryan: Sure.
Roger: You may
be familiar with this or you may not. The American and
British governments are under terrific pressure to change
the laws to effectively destroy copyright protection. In America it’s
called The Orphan Works Act, in England its part of The Gower Review,
also called The Orphan Works, which is a clause in their
proposal. The effect of this is whereas now if you walk down
the road and you see a bicycle standing against the wall and
it doesn’t belong to you, you can’t take it. The Orphan
Works Act will say that if you walk down the road and you
make a reasonable effort to find the owner and you can’t,
then you can take it. That analogy would work with a car as
well. The fact is that every musician, designer, artist,
writer, anyone who depends on copyright protection is going
to get screwed by this amendment. It’s been defeated twice
in the United States
but it looks like it’s going to be going through in the
British government. It looks like they are going to support
it and it will be devastating because they have a safe
harbour clause that says that someone who uses the copyright
belonging to someone else, providing they make a reasonable
effort, cannot be sued. It’s extremely expensive to go to
court in both the United States
and the U.K. to sue someone, especially
because the companies you would normally be suing are big
companies. This would make it impossible and it would make
copyright protection impossible. Musicians, artists you name
it are going to get completely screwed by this.
Ryan: So if this
went through I would be able for example to use one of your
logos unauthorised without any legal repercussions?
Roger: Or even
being able to stop you from continuing to use it. You have
to show that you made a reasonable effort to find out who
designed the logo and that you approached me. However
because everyone has their stuff published in some
unattributed form especially on the internet, it’s going to
be impossible. It’s also pretty much technically impossible
to register a copyright effectively because people find bits
of it, incomplete or color changes or whatever. What I’m
doing is, lots of American artists have asked for my support
which is pointless really because I’m not an American
artist, but here in England I’m basically saying to any
artist or designer that I meet, to check it out the
implications of this and to write to their MP or write to
your Senator and to do something.
Ryan: A question
you get asked a lot is where you get your ideas from and
you’ve described the creative process for you as the basic
ideas for your work are always there; it’s just a matter of
moving out the clutter of thought to allow these ideas to
flow through.
Roger: It’s true
that is how it works.
Ryan: Maybe this
sounds easier than it is but is there any specific way you
go about achieving this?
Roger: Yes I
would say there is, two or three things actually [laughing].
One is you really have to trust. You might have to deliver a
new project, new design or painting tomorrow, you’re running
out of time and you haven’t got an idea. Panic is the
antithesis of creativity. At the time when you should be
panicking you really have to not worry, you have to trust
that it will come. I’d have to say this is one thing that is
hard to learn without experience and especially without bad
experience. Learning to meditate, learning to be calm is the
way. One of the things that I find very difficult for
example is doing the kind of thing we’re doing now, which is
exploring ideas and talking about things which interest us,
excite or agitate us. I think adrenaline has a very
difficult role in the creative process. It can definitely
work if its there, but its also the thing which keeps the
mind too busy, because if you can have adrenaline and calm
then you’ve really got it made. However the best thing I
find is to go for calm because without having to go for a
complicated mix, freeing the mind is definitely the way to
go. For me meditating, even prayer or a walk around the
countryside with my dogs helps me clear my mind. I used to
do Kendo for many, many years and I found that terrifically
helpful. If I was to recommend to someone starting out at
art school or even someone much younger actually, that
wanted to be an artist, I would say two things, learn to
draw and learn to use a sword [laughing]. It doesn’t sound
logical but it is.
Ryan: As a large
body of your art was created in the 70’s, people have always
wondered what you took as far as chemicals in order to fuel
these ideas. However you’ve been very quick to point out
that you don’t drink or take drugs and have certainly never
worked under the influence. Is it safe to say that the
perhaps the main reason for not operating this way was to
avoid that very situation of having drugs or alcohol impede
your creative process?
Roger: It would
make a nice logical story if I had been that aware but I
wasn’t. I was lucky that I found a way that worked for me.
Entertainment of any kind clashes with work, even watching
television. I tell my daughter all the time that you can’t
watch just 5 minutes of television because once you turn it
on it will stop you working for the rest of the evening.
Some people can work and watch television; I listen to
stories because you can work without using your eyes and I
can just concentrate on what I’m doing very well. In fact
the mind works especially well that way, you can not only do
two things at once but you pretty much have to do two things
at once. That process of listening to a story for example or
the radio, takes your mind away from your work and that,
although it’s not clearing the mind, it’s clearing the mind
from that path. While you’re concentrating on the story your
mind does the job of making the picture very efficiently. So
I would say in the part of the creative process that works
very well. It’s hard to pin down though where the ideas come
from in that sense because they often come fully formed and
almost in a split second. One minute you don’t have an idea
and the next minute it’s there. It’s rarely a slow and
cumulative process; it’s usually pretty instant and fully
formed.
Ryan: Is that
process the same regardless of what you’re creating?
Roger: I would
say yes. Although I would have to say that when I was much
younger I learned intuitively without understanding the
process and I sure as hell did my share of panicking I can
tell you [laughing]. I had no idea how to do a job and I had
no time to do it in, so I definitely made my dues in terms
of panic. The process that actually taught me about what I
was doing and it was very interesting was Kendo. That really
helped me become aware of the process. When I’m talking to
people about being aware and not being aware of what you’re
doing, and how to take your mind off of your activities, you
have to act without thought but not in a thoughtless way.
The example I give is that if you’re running down the stairs
and you start to think of what part of the step you’re going
to put your foot on, you’re going to wrap your toes just
over the edge of the step or you’re going to put it fully on
the edge. Before you finish that thought you’ll be falling
and breaking your neck, we all know that. But at the same
time you have to have a kind of global awareness. You can’t
think where you put your foot; you can’t think in detail,
but if you don’t know globally what’s going on you might
trip over a suitcase that someone’s left on the staircase.
You have to be aware, but not focusing, and as I say Kendo
was wonderful in helping me understand that. I’m going to do
a book about this by the way. It’s a book I’m working on now
which will come out after the book that I’m publishing in
September. It will be just about how to the extent it might
be possible that you can make the creative process work for
you. I don’t know what I’m going to call it but I think it
might be subtitled The Drawn Sword.
Ryan: Pathways
and bridges are reoccurring elements or themes in your work.
Roger: They
are.
Ryan: Can you
explain their significance?
Roger: They have
lots of different significances, but I do think an
established pathway around a landscape is particularly
wonderful and something really close to a spiritual
experience. I literally think sometimes that pathways are
like a wordless prayer because they bring you in touch with
a greater awareness of the power of nature, by seeing the
human role in it’s way of travelling through it. It’s just a
wonderful process and it’s something I’m very interested in.
I’ve taken hundreds and thousands of photographs of
pathways; it’s an important thing for me.
Ryan: Would you say that it’s
symbolic of how it relates to the paths that people choose
in their lives?
Roger: Only
metaphorically. ‘Do’ as in Kendo means the way. We
understand this as a philosophical concept, there might be
an overlap but I’m not thinking of it in that way.
Ryan: To fans of
rock music you are certainly well known for the album covers
you’ve designed for many different bands but in the
beginning of your career you studied both industrial design
as well as art. In fact the principal of the art college
didn’t think you were cut out to be an artist isn’t that
right?
Roger: Not
really. It was a very specific and crazy thing I think. The
story that I tell which is true is when I started at
Canterbury College of Art, I’m repeating an old story, but
when I started it was just four days after my seventeenth
birthday. I was very young and naïve and I was in a life
drawing class and no matter how wonderful it is, it’s also
hugely embarrassing for someone who’s just turned seventeen
to sit with a pencil and draw a naked lady. You can’t do it
unless you look and sometimes you feel guilty about looking.
In an enlightened age you might not notice it but I have to
tell you I was very embarrassed and most of my
contemporaries were as well. In the middle of this process,
I was suffering horrendously because the model was pretty
much our age, the principal came in and asked if there was
anyone in the room named Dean. I put my hand up and he said
‘You better come with me you’re not meant to be here’, it
was hugely humiliating. He took me to his office and he
pointed to my exam results and he said ‘Math and physics’. I
had been there long enough in those few days to know that I
had done at least as well as anyone else in terms of
academics especially in math and physics which at the time I
thought I was pretty good at. However that was the problem
and he said that I shouldn’t be doing fine arts, but that I
should be doing math and physics. So he sent me off to do
industrial design which I didn’t mind. I’ve often said it
worked out very well because those of us doing industrial
design continued to do all the academic fine arts stuff. We
did life drawing, composition and all that stuff, but the
people who were doing fine arts stopped doing that. It
became very abstract and conceptual. We were taught all the
traditional techniques that the artists weren’t.
Ryan: One of
your early creations was called the sea urchin chair; did
this piece of furniture help get you the job of designing
something similar for Ronnie Scott’s famed club in London?
Roger: Not
directly. The design of that particular piece of furniture,
by the way in May that chair is going on a four month
exhibition in Vienna. I don’t know the exact location of the
gallery. A furniture manufacturer saw it and approached me
to design something for them. I wasn’t hugely interested in
designing furniture although I was very flattered to be
asked. However they did have the contract to do the interior
of Ronnie Scott’s, so I got the job of designing the seating
in the discotheque. It was indirect but the sea urchin chair
triggered that, in fact it triggered a lot of things didn’t
it?
Ryan: Is it true
that a chair design of yours also ended up in the film A
Clockwork Orange?
Roger: That was
entirely my Brother Martyn’s piece, the retreat pod.
Ryan: I want to
ask your thoughts on the creative process behind some of
your album designs.
Roger: Ok.
Ryan: How about the album First Base
by Babe Ruth.
Roger: Oh my God
[laughing]. That has to be very obvious isn’t it? I mean not
a big creative leap there.
Ryan: Was that a
particular situation where they came to you with a specific
idea in mind?
Roger: I imagine
they must have had some reason for calling themselves Babe
Ruth. Babe Ruth was not only a baseball player but it was a
chocolate bar as well. I did the lettering like a familiar
English chocolate bar and I believe the idea came from the
band. I did that occasionally, there was two others where
the band, the management or record company had an idea, none
of them I thought were very successful with one exception.
The exception was Ramases, his idea was that the front cover
of his album (Space Hymns - Vertigo 1971) would look
like a rocket in space and then when you opened it up you
would discover that it in fact was the spire of a church.
That was his idea. He was a very interesting guy.
Ryan: Tell me
about Uriah Heep’s Demons & Wizards and The
Magician’s Birthday.
Roger: Demons
(“Rainbow Demon”) and separately Wizards (“The Wizard”) were
two different songs on that album and Ken Hensley probably
thought it was a neat idea to make the album follow that. It
was the same with Yes if you like; I was looking at the
ideas while they were playing them and I would follow those
same ideas. Demons & Wizards was a very problematic
painting for me that one was. I had just gotten going with
hand drawn lettering as well, because on Gun which was the
first album cover I ever did, I had a very good friend of
mine, a graphic designer who was at Canterbury the same time
I was, she did all the graphics for me, I just did the
painting. After I had finished that album she went off to
India as was the want of young people back in the late 60’s,
so when I got my next album cover I didn’t know anything
about graphic design at all. I didn’t know where to turn, so
I went into the record company with a finished painting and
the moment I was dreading was when they were going to ask me
about where all the typesetting was. I didn’t know how to go
about it so I fished out from behind my back as it were a
sheet of paper with it all handwritten. I figured I’d have
to explain that I would just need another day or two. They
looked at it and said ‘Oh wow it’s all handwritten, that’s
cool’ [laughing]. This was for Clear Blue Sky I think it
was. It meant that I was beginning to develop typography
interests. Before I finished the Demons & Wizards
album cover I went with my then girlfriend for a holiday on
Sark
which is an island in the Channel
Islands in
England that became the model for (Mervyn)
Peake’s Gormenghast. While I was there I was running down
the road which was very rocky, I had a fall and broke both
of my wrists. It was very stormy and we couldn’t get off
the island for a couple of days, and by the time I finally
got to a hospital in
Guernsey which is another island, my hands had
really swollen up. They immediately put them in plaster and
told me that I might need plaster for a long time, but that
when I went back to England I would
have to have it reset. I went to the hospital in England and
they took the plaster off and they said ‘I’m afraid we’re
going to have to re-plaster it and you’ll need it on for
thirteen weeks and you wont be able to use your hands for
most of that time’. I said ‘Thirteen weeks? Give me a break
I thought it was going to be six weeks?’ He said ‘We’ll
check it in six weeks but I think it’s going to be
thirteen’. I couldn’t have my hands in plaster for thirteen
weeks, so at first I wouldn’t let him plaster it up again
but at the same time I couldn’t use my hands. So I pretty
much had to finish Demons & Wizards with my left
hand, which was also in plaster but it was not anywhere near
as painful, so the lettering was a problem. My Brother
helped me a bit with the lettering but as I say it was a
serious issue for me finishing that album [laughing].
Ryan: What
happened with Gentle Giant’s Octopus? You created the
artwork for the U.K. version but they went with
another artist for the American release.
Roger: The
reason was they did it first. I thought it was an excellent
sleeve and I had no idea why they asked me to do a different
design. Do you think it had a good sleeve?
Ryan: Sure but I
liked your version better to tell you the truth.
Roger: Well I
liked my version better as well, but if I was the record
company I wouldn’t have seen any reason to do another one
because I thought the American one was great. It was kind of
a major nudge to make sure I could match that in terms of
impact. I did have the advantage to see what they had done
first. It made no sense though because you’d have thought
for continuity sake that they would have wanted the same
cover. There is a very interesting package put out, again by
the Japanese doing things right, a Japanese retailer not a
record company that makes specially made beautiful and very
robust boxes. They have an Octopus box and if you buy
this box it has my painting on the cover and inside it has
the replica gatefold of the original cover plus the American
cover. It’s a really nice package.
Ryan: You
designed some very iconic logos including the famous bubble
style logo for Yes, as well as Asia’s
and the original design for Virgin Records. Did you have any
input into these designs or was it case of them knowing
exactly what they wanted?
Roger: When I
met Richard Branson I think he was still running a magazine
called Student and he was talking about getting a record
company together. We talked about it a lot and I had plenty
of time to design quite a few different record labels before
he ever got around to forming the record company. He had a
record store before the record company and his first store
was quite a small one on Oxford St. in
London, but it
did a huge amount of business. As they opened other ones in Brighton and Liverpool
and places like that, my Brother designed and built all the
interiors. We used the designs that I had done for the
record label for advertising, carrier bags and for the
stores, so they kind of gradually evolved. The twin girl had
become a sort of symbol and logo for Virgin long before they
had a fixed point. I probably did at least twenty or thirty
different designs, which all got used, before we did the
final one. I remember he invited us to a party which was at
this fantastic manor house out in the country and we were
all truly impressed that anyone our age, in fact he was
younger, could afford to buy such a place. It was a fairly
raucous party and afterwards he said to me ‘What do you
think of the place?’ and I said ‘It’s brilliant when did you
buy it?’ and he said ‘Well I haven’t yet I’m just trying to
decide whether to buy it or not’ [laughing]. That was a good
idea, have the party first just in case you don’t.
Ryan: Something else I’m interested in is
your Home For Life concept.
Roger: You’ve
actually done your homework haven’t you? You’ve asked me a
lot of surprising questions.
Ryan: How far have you been able
to take the concept?
Roger: At the
moment I have a client in Hawaii who has asked me to design and build
four guest houses. I don’t know when that will happen but it
won’t happen until he sorts out other issues on his land.
Unfortunately that doesn’t have a fixed schedule but it’s
possible that could start this year. I have at this moment
maybe fifteen or twenty people individually asking me to
design houses and I have two or three groups of people who
want me to build small communities or villages. It’s a very
active thing except we’re not actually building anything
yet. However on more solid footing if you like, we signed a
contract last year to design a campus associated with a
university, which looks like it stands a chance. I wouldn’t
call it definite because the financial world we’re in this
year seems a bit bleaker. It was fairly marginal financially
back then because it had a sponsor; it might happen. The
other thing we’ve designed that we’re waiting to hear if it
comes about is two hotel projects, as well as a small
business and conference center with hotel accommodations.
There are a number of projects going on right now and I have
to say they are all very close to my heart and it interests
me almost more than anything else. It’s quite frustrating
that we haven’t built anything yet. One particular project
that I really love and you’ll probably see it in my book
before you see it built is the church in California which they’re in the process of
raising the money for.
Ryan: Thanks so
much for your time Roger. Your album cover artwork is just a
small portion of your total body of work and your designs
are very inspiring.
Roger: Bless you, thanks. I’d count
this as one of my more interesting interviews in that you
actually know what you’re talking about.