ESSENTIALLY EDDIE: AN INTERVIEW WITH THAT
METAL SHOW’S EDDIE TRUNK
By Jeb
Wright
Eddie Trunk has done more than just about anyone over the
past thirty years to make sure the masses are aware of the past,
present and future of Hard Rock and Heavy Metal. His many radios
shows, as well as his job on VH1 Classic’s That Metal Show
put Eddie in the position as Poster Boy for Hard Rock and
Metal, a position he would humbly state was not the truth
but secretly is one he relishes. Not that Eddie has an ego, its
more that Eddie deserves some recognition as a guy who has truly
sold his soul for the music that he is hopelessly passionate
about.
Trunk has added “Author” to his resume with the release of
Eddie Trunk’s Essential Hard Rock & Heavy Metal book which
showcases the bands that meant the most to the rocker from his
Rock n’ Roll adolescents to the present day.
In the interview that follows, Trunk and I debate some bands
not in the book, with Eddie ever so gently reminding me of the
title of his book and that I can’t dictate what bands meant
something to him. It is done in fun and with a smile. We also
discuss some of the bands that made Eddie’s list that don’t
always appear in the day to day Rock world anymore.
The book is a fun read and allows one to understand and get
to know Trunk in a more human way. While we may wonder how one
of our favorite bands is not one of his, no one can deny that Ed
loves these bands and he puts it all in black and white, with
backstage tales, and fun stories, that are addictive to read.
Once you pick this one up it is hard to put down.
I would love to spend a few hours talking about Hard Rock and
Metal with Eddie in person in a bar and arguing this song over
that. Something tells me that, one day, that just may happen. We
could have a few beers (soda for me as I had to quit the Devil’s
elixir) and argue this album over that, this producer over that
and even the size of TMS co-host Jim Florentine’s balls
or the silliness of TMS co-host Don Jamison’s sideburns.
Until then, do what I did, pick up the book, crank up some tunes
and enjoy.
Jeb: Congratulations on the new book Eddie Trunk’s
Essential Hard Rock and Heavy Metal. Tell me how the new
book came about.
Eddie: Thanks. I had always wanted to do a book and an old
friend, and musician, Neal Casal had experience with Abrams, my
publisher. He had done a book of photos on Ryan Adams for them.
He called and said they wanted to do a book on Rock and Metal
and wanted to meet with me, and it just went from there.
Jeb: Let’s talk about the importance of books like this. Our
genre that we love, Hard Rock and Metal, are
becoming…well…older.
Eddie: I think the classic bands are alive and well, and
maybe healthier than they have been in a long time. AC/DC is the
biggest band on the planet and not stopping almost 40 years on.
Bon Jovi has been huge on a global level for decades. On the
Metal side, The Big 4 are doing massive stuff all over the
place. I’m also impressed with the new music the classic bands
are making. The new Whitesnake, BCC, Warrant, Anthrax, Mr Big,
Motorhead and Rush are great new music. I just wish more people
would support it or care about it. Its amazing the music some of
these older bands are doing now, but sadly they get little
airplay or interest. That, to me, is a big problem, people only
want the hits and don’t want to explore new stuff.
Jeb: Do you feel that the eras of the late Sixties, the
Seventies and the Eighties will prove to be the most celebrated
music in rock history? If so, why and if not why?
Eddie: That’s impossible to say. Sitting here in 2011, and
growing up with that stuff, it’s our music, so of course we feel
that, but who’s to say in 40 years someone won’t look at that
era like we view the ‘50’s and they will talk about the 2000’s
as the Golden Era? It’s all relative.
Jeb: In your book, you feature 35 bands as the most
essential. They range from speed metal, to melodic hard rock, to
old school metal. Hard Rock and Metal have so many offshoots
that it can be difficult to categorize this music, let alone
write a book about it.
Eddie: I have always loved Hard Rock & Heavy Metal. In radio,
TV, and now this book, I clearly define what the difference is.
I’m actually not a fan of the name That Metal Show for TV
because clearly the show is a Rock & Metal show, but VH1 wanted
that name. Every show opens with me saying “Hard rock and Heavy
Metal.”
In TV, radio and the book, it’s all classic leaning Rock and
Metal from mostly the ‘70’s and ‘80’s. Its what I love and have
grown up with and is targeted toward that generation. I am fully
aware there are tons of other eras and styles, but this is what
I do. My book has everything from Billy Squier to Slayer. Both I
have loved and supported and I think are important for the
reasons I state in the book. I have always been about that.
Jeb: As all fans will do, I agree with some choices and
question some choices. I am going to make you explain yourself.
You have Ted Nugent and Whitesnake in the “More Essentials”
chapter but you have Billy Squier and Skid Row featured as the
genres top bands. Come on! Nuge is way more essential that Billy
Squire, who I love. And Whitesnake, going back to their
pre-Coverdale is god era through their MTV era was way more
important that Skid Rowe, who I also like. I just think you got
these two backwards.
Eddie: All fair opinions. But it is important to note the
book is titled EDDIE TRUNK’s Essential Hard Rock & Metal.
A book is personal, so those choices were made because of the
impact the artists had on me, and again for the reasons I state.
Billy was the bridge to the MTV era of rock, in my opinion,
and the first artist I ever saw live with Piper. Skid Row were a
local band for me here in NJ. I have been close with them for
years. I think they are one of the great bands to come from the
‘80’s. Again, it’s personal. You should also know that the “More
Essentials” and the bands that only get a paragraph were
intended, and written, as full chapters. They had to be cut for
space but will more than likely will start the next book. TONS
of bands I wanted to include, but space considerations is why
they were limited. People should also know the playlist songs
are in no order of importance and super edited as well, for
space. I intentionally left out the hits as well.
Jeb: Explain how you can include bands like Cheap Trick and
Queen but leave out bands like Journey, Foreigner, Styx and REO
Speedwagon. All of the slams that you can put on those bands and
their ballads and selling out in the 80’s can also apply to
Queen and Cheap Trick. Queen fell from rock gods to having
Freddie Mercury dress up in drag in pop dripping videos and
Cheap Trick used outside writers for ballad hits. I think all of
these bands deserve a place in a hard rock book.
Eddie: I have never slammed any of the bands that you
mentioned, and like many of them. But to me, Queen & Cheap
Trick, in their prime, had a much bigger impact on the Hard Rock
and Metal worlds. Many Metal bands loved and covered songs by
Queen and Cheap Trick. To me, there is a closer connection there
than with the other bands you mention to Hard Rock. I know for
me there was and is. But I personally love a lot of the music
from the groups you mention. I’m referencing Queen & Cheap Trick
from the 70’s, which to me had more edge than most of the
approach and output of the others you list. Just an opinion, but
it does not diminish the material they made as well. You could
go further and say Yes, Skynyrd, Kansas, the line gets drawn
somewhere.
Jeb: I know they have sold bazillions of records and they
have huge audiences today but if you are really talking
essential Metal and Hard Rock do you really think Bon Jovi and
Poison deserve accolades? Each band has proved to be about many
things other than music including money, drugs, fame and ego. To
me these are pop bands that used distortion and wore spandex and
not Hard Rock bands. These are sheep’s in wolves clothing.
Eddie: Totally disagree, especially with Bon Jovi, who I say
in the book created Pop Metal, for better or worse, in my view,
and, of course, are still massive globally and the only true
survivors to still flourish. Poison and Bon Jovi obviously fall
in the Hard Rock side. Bon Jovi barely today is Hard Rock, but
in the context of the ‘80’s they sure were. VH1 Classic still
plays videos from both bands in the Metal Mania hours.
That’s how they are viewed from that era. You can love or hate
either band but the success speaks for itself. Very few are
still truly big from the ‘80’s, they both clearly are. To say
“pop band with distortion” sums up that whole scene in some
ways, but some did it better than others. I don’t love
everything they both did, but think they are important to the
era.
Jeb: I will now ask you why some bands didn’t make the list
and ask you to explain your reasons. Let’s start with Krokus.
Eddie: Again, if I wanted to do a book that featured every
band it would be double the price and size. Krokus I loved,
didn’t find them to be essential enough to me to include in
Volume 1.
Jeb: To me, one band you totally slighted is Blue Oyster
Cult.
Eddie: Respect the band but was never a massive fan and the
history goes back even a bit before my time. The book is bands
important to ME.
Jeb: Another is April Wine.
Eddie: Loved them as a kid, not nearly enough impact in
America.
Jeb: Nazareth.
Eddie: Known for maybe two songs in the US. Not enough for
me.
Jeb: Pink Floyd.
Eddie: Respect the band, don’t see them as Hard Rock or
Metal. It’s not a “every rock band that ever existed book.”
Jeb: Where is the Who, Cream and Jimi Hendrix?
Eddie: Total respect but the book is rooted in the time I
grew up, late ‘70’s and early ‘80’s, this is more ‘60’s based
and again, not hugely important to me as a kid, but I of course
acknowledge that it all comes from them. Hell, if you want to go
down all these roads, where are the Beatles?
Jeb: I also noticed no progressive rock bands made your list.
I would think Kansas would deserve mention. Again, they are, or
at least back in the day, were considered Hard Rock.
Eddie: I never thought of them as part of this world, if
anything more progressive
Jeb: Last one on this topic: Bad Company.
Eddie: Great band, again, not this world to me. Maybe in five
books I’ll get to every band. Its all personal and the bands I
had space for in book one define me growing up, and what I have
also played in almost 30 years in radio doing Hard Rock/Metal
shows.
Jeb: I will quit busting your balls now and start talking
about things that you went above and beyond on including. I love
the fact that you put Rainbow in there.
Eddie: I loved Rainbow and got into them in 1980 withDifficult To Cure, but as I got older discovered the Dio
and the Graham Bonnet album, which is also great.
Jeb: Oh my god, I just realized you don’t have the Michael
Schenker Band mentioned. You are Mr. UFO! Are you not as
complimentary to Michael’s solo efforts?
Eddie: Michael is a HUGE part of UFO, but not the only part.
I equally love the Paul Chapman albums and the current Vinnie
Moore albums. I think Michael, solo, has been very hit or miss.
I love the first two albums and also love Assault Attack,
but outside of that it gets dicey. The Robin McAulley stuff was
way to commercial for my tastes. He is a brilliant player but at
his best when he has a great writing partner and band around
him, which has not always been the case. Same could be said
about UFO. Their catalog is far from perfect, but many more
highs than lows, especially with any of the three I mentioned
playing.
Jeb: Let’s talk Ronnie James Dio. You dedicated the book to
him. He is a Metal God and it is awesome you included him. He is
often overlooked by Rock historians, and for the life of me, I
don’t know how anyone could overlook his talents and
contributions.
Eddie: Metal and Rock God. I think it’s limiting to just call
him Metal as he did more than that. But I’m sure the mainstream
has no clue about that stuff and just looks at him as the
“Rainbow In The Dark” guy who made the devil horns, which is
obviously sad if that’s the case. The Dio chapter was a tough
one, I had to rewrite it after he passed away. We were close and
I loved the man and the music. He is a one of a kind talent and
person.
Jeb: Another band you included that does not get their due is
Tesla. This is a great band and one of the best live shows you
will ever see.
Eddie: I explain in that chapter why they are so important.
Along with Skid Row, they are two of the best of that period in
time for me. When they came out it was the peak of makeup and
hairspray and they were never about that. Still a great band.
Jeb: Talk about Thin Lizzy. I agree with you that they are
one of the best ever.
Eddie: Tragically, all most people know is “The Boys Are Back
In Town” in the US. I love getting email from people that say
they discovered more from these artists catalog because of my
radio shows, or now, this book.
Jeb: If you did a Volume II would a band like Buckcherry be
considered?
Eddie: Sure. Love those guys and had a role in their
comeback, to some degree, so there is a personal angle for sure,
which also plays a role in the bands making the books. Again, my
name is above the title, so it’s about me and the bands as well.
That’s not an ego thing, it’s just that a book is personal by
nature unless you want to just reprint bios and billboard
groups. I’ve never been much for that. People love the stories
and I’m lucky I have 30 years of them. This book doesn’t even
scratch the surface but is a great start.
Jeb: I have to ask are you a Dave era guy or a Sammy era guy?
I love Sammy solo, and he deserved to be in your book too, but
as far as VH goes, I think that the DLR years are really what
Van Halen is all about.
Eddie: I love both, but feel as full albums, the first four
VH cannot be touched. I like 1984and Diver Down,
but not as much as the first four, which are just magic. I was a
big Hagar fan, and still am, before he joined VH. I was thrilled
when he came in because about that time Roth was wearing on me a
bit. 5150 was a great album. Outside of that, I think the
Hagar catalog is spotty at times. All the albums have some great
moments but nothing in the recorded history of the band, to me,
is as consistent, or mind blowing, as the first four with Roth.
5150 and For Unlawful probably closest from the
Hagar years, for me.
Jeb: Rob Halford wrote the Forward to your book. Priest did a
special gig for you. How cool is it that you are able to call
Rob a friend.
Eddie: Amazing. He and Dio were always the best to me. That
connection continued at Dio’s funeral, which I cover in the
book. He just texted me on the 4th of July, from
Greece, to say hi. As long as I do this I will never not be a
fan, and even though these people are friends, it still blows me
away. When it came time to write a book on Hard Rock and Metal,
who better than The Metal God to do the forward? It was an honor
that he did it. The fact that Priest played a private show for
me for my 25th anniversary in radio is still
something I can’t believe and I am forever grateful for.
Jeb: I have to ask what your thoughts are that KK Downing has
backed out of the final world tour and the last studio album. I
am at a loss for words.
Eddie: Well, I don’t think it is the final tour, or album,
from the latest news. It seems they very much want to, and will
continue, just maybe scaled back some as they get older. I have
been in touch with KK. He has been very supportive of Priest
with the new lineup and does not want to do anything to take
away from it. I’d be lying if I said it was not devastating news
as a fan, almost as big as when Rob left but, by all accounts,
Richie Faulkner has done a great job. It’s a tough spot of
course, but Priest would not hire someone who could not handle
the gig, but clearly there will never be another KK and he will
be missed greatly.
Jeb: This is an impossible question. In order to make it
fair, I will do it first. If you had to take the list from 35
down to only 5 bands, who would be in the book? For me, it would
be AC/DC, Judas Priest, Black Sabbath, Scorpions and Van Halen.
Eddie: Again, this is me talking from a personal standpoint
of importance: Kiss, UFO, Judas Priest, Rush, Aerosmith.
Jeb: What is next for Eddie Trunk? Is there anything more on
your radar than your radio shows and That Metal Show?
Eddie: Shooting season eight of TMS with the new shows
coming 8/20, Then shoot season nine in October. TMS has
been a blast and has become huge around the world and I am
grateful. I assume another book at some point? And I’m always
looking to grow the radio shows. More affiliates and outlets,
more time, better hours, more shows... After 30 years I still
love radio. I’m lucky and grateful for what I have, but have so
many more things I want to do. I have tons of ideas for more TV
shows also, one day, if I’m so lucky.
Jeb: Last one: If you could have either Jim or Don de-pants
on an episode of That Metal Show, who would it be and
why?
Eddie: In a perfect world, neither. I deal with enough
stupidity in the dressing room before shows. But probably Jim
because he always talks about the size of his balls, so I’m sure
the world would love to see for themselves. But really, nobody
needs that from any of us!