MTV TURNS 30: AN EXCLUSIVE INTERVIEW WITH NINA
BLACKWOOD
By Jeb Wright
Classic Rock Revisited met up with one of the
original five MTV VJs, Nina Blackwood, to discuss the 30th
anniversary of the unique network. While MTV, today, is
a far cry from the music only format that it was created
to be, the early days remain special in the hearts of an
entire generation that grew up watching videos.
In the interview that follows, Nina recounts working
on the set, interviewing rock stars and becoming famous.
Despite being a household name amongst anyone who grew
up in the 1980’s, Nina remains a very down to earth
person. She is far from jaded and actually still seems
in awe of the fact that people recognize her.
Read on to hear what it was like to be a VJ,
including what happens when a rock star is a total jerk
on live TV or a famous actor is too wasted to do an
interview.
Happy 30th to Nina, Alan, Mark, J.J. and
Martha!
Jeb: You have been very busy this year.
Nina: It has been a busy summer. Our summer ends
around Labor Day, which is fine. Labor Day is here and I
have not done any summertime activities. Of course,
August 1st was the 30th
Anniversary of MTV.
Jeb: That has to be a mistake.
Nina: I, certainly, as I suppose you do too, don’t
feel old enough to have been a part of something that
was 30 years ago. Maybe I could go 20, but certainly not
30.
We all knew it was coming up, even though it’s hard
to believe. It was a life-changing thing for our
original VJs, Martha Quinn, Mark Goodman, Alan Hunter,
J.J. Jackson and myself. For the four us, it really
marked the anniversary of us working together, as we all
work on Serious XM on the same channel, even though we
are spread out all over the country. We’re always in
contact with each other. It may have been MTV’s 30th
but it feels more like our anniversary – that is a long
time to work together. We’ve been like family all of
that time – albeit a dysfunctional family, but still,
we’ve been family all that time.
Jeb: You were involved as a music video journalist
before MTV.
Nina: I was involved with that before MTV. When I saw
the ad for MTV, I sent away my resume. We met a couple
of times over five months and in June of 1981, they
hired me and I had to move to New York.
Jeb: In the very beginning, how much of your job was
planned out and how much of it was learn as you go?
Nina: It was learn as you go – all of it. We were
creating something and there were no guidelines. Some
weeks we would go in and nothing would be scripted, and
other weeks we would show up and it was all scripted.
Ultimately, it became half and half. We were really
creating it as we went along.
Jeb: I think that was part of the charm of MTV. Most
of the time when TV tried to be cool with something
music related for teenagers, it usually ended up being
very uncool.
Nina: I think that is what happened later with MTV.
They began to think of themselves as too cool for the
room. We weren’t thinking of ourselves as cool, and if
you want testimony then just look at some of the clips
from back then – we weren’t cool. As soon as you try to
be cool, or act cool, then it is already not cool. I
completely agree with you, that part of the beauty of it
was that we were spontaneous. As things got bigger, then
the reigns got tightened. There was more heat on us to
be a little more professional and structured. Since
then, it has turned into what it is today, which is
nothing that is music related.
When people ask me what my favorite memory of MTV is,
I give a disappointing answer. It is not some big event;
it is the early days, as that is what I hold close to my
heart. It was a blast. We had so much fun, a lot of it
not on the air. We would just be silly, as we were all
young. It was really, really great.
Jeb: You had to deal with fame. Was that a surprise
to you when all of a sudden people recognized you?
Nina: We were in New York but cable wasn’t in New
York at first. We weren’t aware of the impact we were
having until our fan mail started really growing. When
we would get sent out on personal appearances, then we
saw what was happening. I remember going to San Antonio,
Texas and showing up at a record store at the shopping
mall and there were people wrapped around the entire
mall waiting to meet me and get my autograph. I was
like, “Oh my God.” It was really wild. I am basically a
shy person, believe it or not. People would say that I
couldn’t be shy because I’m in the entertainment
business, but that’s not true, as that is my job. As a
human being, I’m basically shy.
I am hosting this thing called Absolutely 80’s: The
Freemont Street Experience in Las Vegas, and to this
day, when I’m there, everyone is happy to see me and I
am like, “Wow.” It’s 30 years later and I can’t believe
how people are still responding to what I do. I never
really have gotten tired of that in a jaded way. I’m
kind of in awe of it.
Jeb: We grew up with you, everyday. You were a part
of our daily life.
Nina: It was unique. Now, you have shows in your
house everyday, but back then, we were really the only
individuals that were in your house seven days out of
the week, for five hours a day. People really felt that
they knew us. To this day, I meet people who really feel
they know you as a friend, and its really nice. I think
that is a really, really special thing.
Jeb: You’re very pretty and you have such a unique
voice and look, so there had to be some weirdo’s.
Nina: Not too much, but we all had a few weirdo’s.
J.J. had the weirdest woman. I don’t remember where she
was from, it was not New York, but she thought that J.J.
was talking to her directly through her television when
she had her period. She was strange. She actually showed
up at the studio one day. She was a little unbalanced. I
do remember being in the ladies room and having someone
slide a piece of paper underneath for me to sign. I
think that is a little weird. It’s certainly not polite.
It wasn’t anything that was bad. Thankfully, for me, it
has all been pretty much positive.
Jeb: Did you ever think that what you were doing was
going to become a cultural phenomenon?
Nina: Not at the time I didn’t, not even now. I never
would have envisioned that. When I left MTV and went to
do ET and Solid Gold, I just moved on; that was my MTV
chapter of my life. I graduated from MTV and was going
into the “real” world of entertainment. I would never
have thought that all of this time later people would be
interested in those early days. It has really been an
eye opener and a very warming feeling inside. I don’t’
want to sound too corny but it really has been
wonderful.
Jeb: You interviewed everybody who was anybody at the
time. Did you ever get star struck?
Nina: Everybody stopped by. Speaking for myself, but
I think the others felt the same way too, none of us
were star struck; it was just part of our job. I never
thought, “Oh my God, I’m going to be talking to Roger
Daltrey today.” I loved the Who growing up but it was
just like it was our homework. Only on hindsight do I
go, “I remember going to Abbey Road Studios and touring
London with Roger Daltrey for that special where we
toured London. That was pretty cool.” I got to fly on
the maiden flight of Virgin Airlines with Richard
Branson and that was damn cool. At the time, it was just
my assignment for the week. Looking back, it was
amazing.
Jeb: How did the assignments come down? Was there
anyone who spoke out that they wanted to interview a
certain artist?
Nina: I wasn’t one of the people that did that. I
think there was some thing going back and forth between
Martha and Mark about Paul McCartney. Alan and Mark
finally settled this, but for a long time they argued
over who was the first one to talk to Madonna. I really
wasn’t like that. I would do whatever they wanted to
give me. They tried to match the personalities with the
artist. For instance, I was kind of the Duran Duran
girl. I did their first American interview. I was
connected with INXS, Bon Jovi and John Mellencamp. J.J.
would get Pete Townsend, Robert Plant or Rod Stewart
because J.J. was friends with them, or because of his
background.
Jeb: Did you ever have an interview live, that didn’t
work out?
Nina: The very first live broadcast MTV ever did was
on Halloween at the Palladium in New York and Frank
Zappa had a show there. He was horrendous to me. That
was a good case of a mismatch. They should have put J.J.,
or maybe Mark, on it. They put me on it and he was very
condescending and mean to me for the sake of humoring
himself. That was really the worst. To this day, so far,
that was probably the worst experience of my television
career. I was just starting out and he was just mean.
Now, I have a little bit more of an edge and I wouldn’t
have put up with that. He knew I didn’t have that edge
then and he was like the bully picking on the girl in
the playground. It really was horrible. It was not nice.
Jeb: What about an occasion where the interview
subject was out of his mind on booze or drugs?
Nina: Oh yeah, there were people that came in that
were flying high. The only one that was so bad that the
interview couldn’t even occur wasn’t even a rock n’
roller. It was Nick Nolte and it was for the movie
Teachers. They had this big premier on the MGM lot
and I was flown out. After the premier there was a big
hospitality tent and I was supposed to do an interview
with Nick. He was so blasted – he was trying to get out
of the tent, not where you are supposed to get out of
the tent but between where the flaps were tied town. The
interview never happened because he was so gone. The
other people, they were loaded but it was just the way
of the times. There weren’t that many people who were
totally incoherent. It might not have been their
proudest moment but it’s rock n’ roll, for crying out
loud. In Nick Nolte’s case, bless his heart, he was
gone.
Jeb: At first you just played videos by people you
had videos of…
Nina: There were only around 300 to 500 and that went
pretty fast in 24 hours. There were a lot of REO
Speedwagon, Rod Steward and Pat Benetar.
Jeb: Do you feel a sense of responsibility for the
music of the day? You brought a lot of coverage to all
genres of popular music of the day.
Nina: I don’t personally feel responsible for it. I
do feel a bit of a kinship with some of the artists that
came about via MTV and we kind of grew up together. I’m
so proud of John Mellencamp, who has really established
himself and remained a true artist. Cindy Lauper and
Duran Duran I feel the same way about.
I will tell you a funny story about Bon Jovi. I met
Jon Bon Jovi at a concert in New Jersey; I think it was
a Heart concert. I met him backstage. He was a cute guy
with great hair and he hands me a cassette and says, “I
have a band and I’m working on an album in my cousin’s
studio, here’s a demo tape.” I wasn’t jaded but I know
how hard it is to make it in the music business. I’m
rolling my eyes to myself going, “Thank you.” Every week
we would get the acquisition reels that the acquisition
committee would want us to start airing each week. I am
in the VJ lounge and here comes “Runaway.” Who would
have thought? They became one of the biggest bands in
the world. To this day, to run into them, there is that
connection and they have that same connection to us.
Pat Benetar was on a VJ special we did recently. She
had some success on radio but her video was actually the
second video ever aired on MTV. She said, “All of the
sudden, everyone at the airport is recognizing me. It
was like night and day.” We were all part of something
that did have a major effect on the careers of a lot of
artists.
Jeb: Did you cover the US Festival?
Nina: I was at MTV, but I didn’t go. I wasn’t too
broken up about that because I hate the heat and they
held it in the desert. I was not throwing a fit about
not covering that.
Jeb: I know your favorite memories were hanging out
with the crew but if there is one event that was most
special, what would it be?
Nina: I think Live Aid because of the magnitude of
the event. It really was a historic event. I think all
of us would admit that was a really, really fantastic
thing.
Jeb: I watched that on TV the day after I had my
wisdom teeth pulled. I was high on pain pills but I
loved watching that show. I remember wishing I could
have been there.
Nina: Lets see, having wisdom teeth pulled or being
at Live Aid…hmm, where would I rather be? I think Live
Aid would win.
Jeb: Before we go please tell me where people can
listen to you, currently.
Nina: Seven days a week I have a show on Serious XM
8, which is 80’s on 8. I have two nationally syndicated
shows through United Stations Radio Networks called
Absolutely 80’s and New Wave Nation. This summer I’ve
been commuting back and forth to Las Vegas hosting the
Absolutely 80’s Presents the Freemont Street Experience.
We are going to have Howard Jones over Labor Day
weekend.
Jeb: Not a bad gig hanging in Vegas and getting paid
for it.
Nina: Yeah, it’s actually is a lot of fun. I’m able
to connect live with the listeners and the former
viewers of MTV and that is really, really cool. I get
all these stories that people tell me, just like the
wisdom teeth thing. People remember a lot of stuff that
I don’t even remember.
Jeb: Last one: Did you notice how many people got
haircuts like you back in the day?
Nina: It was both guys and girls. The reason that my
hair looked like that is because I have always been a
klutz setting my hair. I could never master rolling my
hair. My hair is actually wavy like that. That haircut
came about back in Ohio because I couldn’t do anything
with my hair and I didn’t have to with that haircut. It
did get a little blonde. It kept getting blonder and
blonder for some reason. Maybe it was those hot lights…
yeah, that’s it. It may not have been natural but what
the heck.