Rollin’ With The Changes: An Interview With REO Speedwagon’s
Kevin Cronin
By Jeb Wright
By 1980, REO Speedwagon had nearly worn out their
welcome at Epic Records. The label waited ten years for
REO to hit the big time, and while things looked up two
years earlier, when the album You Can Tune A Piano
But You Can’t Tune A Fish spit out a couple of FM
album staples in “Time For Me To Fly” and “Roll With The
Changes,” the following years Nine Lives failed
to build on the bands’ momentum. When it peaked at #33
on the Billboard charts, three spots lower than Tuna
Fish, it seemed the end was near.
While the band had not become superstars, the label
had not lost money on REO either. The decision was made
to give them one more chance, though expectations
remained low. One can only imagine the shock that the
industry, the band and even their hardcore fans felt
when Hi Infidelity, released in the fall of 1980,
reached the top spot on the charts, not once, but three
times in 1981. The album gave REO a new lease on life.
REO continue to sell out concerts coast to coast and
will be featured on Direct TV, and release a DVD of
their performance at Moondance Jam, beginning in
November.
In the interview that follows, vocalist, rhythm
guitarist and songwriter, Kevin Cronin, looks back at
the making of the classic album. He reveals the stories
behind the albums biggest hits and shares the highs and
lows of Hi Infidelity. Kevin also discusses the
inevitable split with founding guitarist Gary Richrath
and why he talks so much on stage.
Jeb: The last time we spoke was at the Moondance Jam.
It was an amazing show. It is so sad that we lost the
owner of Moondance Jam, Bill Bieloh.
Kevin: He was way too young. That is really a
heartbreaker. I have heard his wife is going to keep the
vibe alive for next year.
Jeb: REO is a great live band but at Moondance this
year you were amazing.
Kevin: We were very fortunate. We agreed to a ten or
twelve camera high definition video shoot. There was a
lot that could have gone wrong. Murphy’s Law says that
any time you agree to a big video shoot then something
really screws up and you end up going, “Why couldn’t the
cameras have been there last night? That was a great
show.” It always makes you nervous when the cameras are
on you.
Of all the live shows that we have ever tried to
capture on video, this was really the first one where we
all went off stage and said, “Finally we have caught on
camera the true vibe of an REO Speedwagon show.” I am
happy that you caught that vibe. Wait until you see the
results. We have been in the studio editing the video
and we are trilled about how it turned out. It is
debuting in November on Direct TV. We have come to an
agreement with the Direct TV people where people can not
only enjoy the concert on Direct TV; they can buy it on
DVD.
The stars were aligned for us in a lot of ways. What
a great place to capture the show; at Moondance Jam, a
true old-fashioned style rock festival. Something really
special really did happen that night. We did a lot of
good shows last summer. You were there. The production
on stage was beautiful. From the stage, looking over the
Moondance crowd was inspiring. We didn’t even go on
until Midnight. Everything was totally inspiring about
the entire night.
Jeb: It has been nearly three decades since Hi
Infidelity was released. This is going to be a
special 30 year anniversary.
Kevin: What was happening thirty years ago and what
is happening now is very interesting and intriguing to
me. Thirty years ago we were just in the studio making a
record. We were making the demos and they were lost for
twenty eight years. I found them in our manager’s
garage. They searched the vaults in the record companies
in New York and LA and we had literally been searching
for these demos for decades. We took them to a mastering
lab and we baked the tapes and restored everything. When
we made the demos we just put them in the box where
demos go and we didn’t think anymore about it.
I am not a nostalgic guy as a lot of anniversaries
have come and gone but this one is different. Maybe it
is because my perspective has changed but our lives
changed so much at that time. It is something that needs
to be embraced and celebrated by the band. It is
something that doesn’t happen to very many people. The
more time that goes by the more I appreciate it and the
more I am curious and want to look into it and get down
the bones of how it affected us and how it changed us.
It almost deserves a book.
Jeb: What are plans for the 30th?
Kevin: We are in the midst of that. We got a project
manager at Epic/Legacy Records, which is the start of
it. I would like to release a package that includes the
Crystal Studio demos. Those demo tapes were fifty to
sixty percent of what ended up on the master recording.
It all came from three days of recording in this
dilapidated room. There was the smell of vomit from 1965
in this place; it was a shit hole but it was all we
could afford at the time. We were actually about to get
dropped from the label.
All you hear on the songs is the guitar, bass, drums
and lead vocal versions of the songs on Hi Infidelity.
We had not put any background vocals on yet and we had
not put any keyboards on yet. It shows what the record
sounded like at that point. It has solos and lead vocals
that ended up being on the album. It is rough and it is
raw but there is something really cool about it.
We made these demos and the plan was to take a week
off. My job, as co-producer, was to listen to the demos
and then go back into rehearsal and make the necessary
arrangement and lyrical changes and then go into a real
studio and record the actual record. After living with
these demos for a week, I fell in love with them. There
was something special about them and I thought, “This is
it.” Everyone thought I was crazy. The engineer said,
“We can’t use this. I didn’t have the right microphone
on it.” I say you can always fix the technical stuff in
the mix but what you can’t fix is inspiration. When
inspiration strikes, you have to capture it; that is my
job as a producer. I have to capture the magic and those
tapes had magic on them.
When we went into the real studio and tried to
recreate it everyone went, “You’re right. We already had
it.” I always wanted to know what it was on those demos
that spoke to me. Finally, after 28 years I got to
listen to them again. There are actually things on those
demos that I like better than what ended up on the
album. We are looking at other possibilities that I
can’t talk about but there are some exciting things
being talked about.
Jeb: REO was a mess when that album was made.
Kevin: We were. We had just barely broke even with
all of the albums we had made over the last ten years
and that is why Epic never dropped us. They were always
just about to drop us and someone would go, ‘We didn’t
really lose anything with these guys so lets put them
back in the studio.” In our minds we were just getting
free studio time. We never got anything like a royalty
check. We didn’t give a shit about a royalty check. We
wanted to make music. Records were the way to get your
music out there so people would come and see you play
live. You get paid for touring. Making a record is a
privilege and an honor. If you sell ten million then I
do agree you should get a royalty check but the music is
most important.
Jeb: Your personal life sucked too.
Kevin: We were all kind of in the same boat. The
record is almost like a concept record but the truth is
that we were all equally fucked up. We just took it from
there and tried to make the best of our situation. There
is a movie staring Jeff Bridges called Crazy Heart.
There is a scene where he is being interviewed by this
lady for a book she is writing about him and he is
laying in bed and he has a pint of whiskey in his hand
and he is all grizzled and she asks, “Where do the songs
come from?” He takes a swig off the whiskey bottle and
his voice is all gravely and he just goes,
“Life…unfortunately.” The best songs come from trying to
figure the mess that you find yourself in. There is
usually an equal and opposite reaction where the more
dire your circumstances are, the better the songs turn
out. There was a lot going on at that particular time,
no question.
Jeb: Tell me whom “Don’t Let Him Go” was about.
Kevin: I usually write pretty autobiographically and
there is usually some type of emotional therapy involved
in it. I am trying to write to figure things out that
are going on in my own heart. That song was different
for me because I created a character. If you took all
five of the band members and rolled them into one then
that was our hero in “Don’t Let Him Go.” It was a pretty
simple concept. This character was saying to the woman
that he loved that he knew he was immature and that he
was trying to be the best man he could be and not to
give up on him. The chorus says, “Don’t let him go/Give
him a chance to grow/Take it easy, take it slow/And
don’t let him go.” It was not my deepest lyric ever but
it was heartfelt and it was what all five of us were
going through. All of our relationships were in turmoil.
It was really a group cry for help to one degree or
another.
Jeb: When you finished writing “Keep On Loving You”
did you know you had written a huge hit?
Kevin: I wrote the verses in the middle of the night.
I wandered into my home studio and sat down at an old
Wurlitzer piano that was in there; it was about three or
four in the morning. It was really one of those
cathartic moments. I didn’t write the chorus at that
time but I felt like I really connected with some pretty
deep feelings with the verses. You don’t know when you
are writing a song where it will end up. I just knew it
was extremely honest, maybe honest to a fault.
I went into the rehearsal studio and started playing
it and the band looked at me like I was nuts. I was
working on the chorus and playing the versus and I was
really excited about the song. Songwriters call it
“Having one on the hook.” When you are fishing and you
get a bite then you have to real it in and that is
basically what I was doing at rehearsal. The band was
not all that excited about it. Rock bands like rock
songs, they do not necessarily like love songs. A few
days into it, I carved out the chorus and Richrath was
just sick of hearing the song. I was really relentless
about it and no one else really wanted to participate.
One day, he just took out a Les Paul guitar, plugged
it into a Marshall amp, turned it up to eleven and
started playing along to the chorus. You would have to
ask him, but my theory is that he was trying to drown me
out. I think he thought if he could drown me out then I
would stop playing it but the exact opposite happened.
When I heard what the song sounded like with me playing
piano and him cranking up the Les Paul through the
Marshall I thought it sounded fucking great. He thought
he was going to piss me off but it totally sounded cool
to me. That was really the birth of the REO Speedwagon
power balled; it was totally by accident. It was
Richrath trying to piss me off, which really does
characterize the relationship that Gary and I had. The
best things we wrote were when the other one was trying
to piss the other one off.
Jeb: I always assumed you wrote “Take It On The Run”
because it has the G/C/D chords you use a lot and it
steps down to the relative minor on the chorus. It had a
lot of Cronin in it. When I found out Richrath wrote it
I was surprised.
Kevin: Before we went into the studio, but after we
had rehearsed for a while, I would go out to Gary’s
ranch. At that time, Gary was very prolific and he wrote
a lot. It wasn’t all good. He was not necessarily the
best judge of his own songwriting, which is part of what
I loved about him. He just wrote and wrote and wrote. It
was my job to come out and find the gem.
We had been working all day and it was late at night
and I said, “Gary, is there anything else?” He said,
“Well, there is kind of this slow song called ‘Don’t Let
Me Down.’” There was already a Beatles song by the same
name already but I said, “Let me hear what you’ve got.”
He starts out, “Heard it from a friend who, heard it
from a friend who heard it from another you’ve been
messing around.” I was like, ‘Wow, that is one of the
best opening lines in rock n’ roll history.” I said to
Gary, “We have to work on this. I don’t think ‘Don’t Let
Me Down’ should be the title of this song.” The first
line of the chorus was “Take it on the run” and I said,
“Gary, this song is called ‘Take It On The Run.”
I just kind of finished up the last couple of lines
of the chorus and I wrote the instrumental section. By
today’s standards it would have been a co-written song
but Gary and I did that a lot. If Gary came in with an
idea then I would help him and if I came in with a song
then Gary would help me. Gary is a country guy; he’s
from Peoria, which is downstate Illinois. “Take It On
The Run” is a country song, lets face it. We just
cranked up the Les Paul and made it a rock song.
Jeb: After ten years of struggling to make it, the
success must have been both surreal but at the same time
exciting. After the initial excitement was there a whole
new found pressure on you?
Kevin: Totally. No one could have predicted what was
going to happen. It took us by surprise and it was great
in most ways but like everything, there is the ying and
yang. There was pressure by the record company to follow
it up right away. They wanted the follow up while Hi
Infidelity was still on the charts. In fact, the
follow up, Good Trouble, was released and Hi
Infidelity was still in the Top 100.
I will tell you this, I don’t have a whole lot of
regrets that I have made as a person or that we made as
a band, but the decision to go ahead and release the
Good Trouble album is one time where I feel that I
let myself down and I let the band down. There was a lot
of pressure and everyone in the band felt it. I knew in
my gut that I hadn’t written the best songs for the
album yet and that I needed more time. I was the singer
of the band so therefore I was the one guy --- If the
drummer, Alan Gratzer, said that he didn’t want to do it
then they could have brought in a studio drummer to go
ahead with the album. I was the singer; I was the one
guy who could have said that I didn’t want to do it and
we would not have done it. I folded to the peer pressure
and I paid the price for it in a lot of ways. If we had
waited just a little bit longer then we would have had
“Can’t Fight This Feeling Anymore” as the follow up. How
cool would that have been? It is what it is and we
learn.
Jeb: REO, with songs like “Can’t Fight This Feeling
Anymore” and “Keep On Loving You” got the reputation as
a soft rock band. REO Speedwagon were, and are, a rock
band. All anyone has to do is go see you live to know
this. How hard was it to get put in the soft rock genre?
Kevin: That was the frustration for the band for
years and I took the brunt of it because people said,
“You know, they were a rock band before they got him.
Now the band went soft.” When I met Gary I was a folk
singer. I played coffee houses in Chicago and I had a
folk rock band that was more along the lines of Buffalo
Springfield or The Byrds. I liked to rock too. I learned
a lot about rock n’ roll from Richrath, he was my rock
n’ roll mentor.
A band is a combination of the current members,
whomever those members might be. When they decided to
accept me into the group, to a great degree, it was
because of the songs that I wrote. Every band needs to
have songs so what are you going to do? When I played
“Time For Me To Fly” for the first time the producer
said, “That is not an REO Speedwagon song. It only has
three chords and it is too soft.” We didn’t record it on
the first album we made but by the time we got to You
Can Tune A Piano But You Can’t Tuna Fish I said,
“Guys, how can we say that this is not an REO Speedwagon
song? If I am in charge of writing at least half of the
songs and I wrote this song then it is an REO Speedwagon
song. We just have to figure out a way to make it sound
like an REO Speedwagon song.” It took a little bit of
effort; it was a process.
I think the experience we had with “Keep On Loving
You” iced it. It was the ultimate accident. We got a lot
of shit. It looked from the outside like REO had been
around for years and they have never had a hit, so now
they were going to go into the studio and use a magic
formula to make a hit record.” It was really an
accident. Once it happened, it did provide a template
from which to work, but it was nothing that anyone
planned. It was just how the cookie crumbled.
Jeb: You said it was the producer that didn’t want
“Time For Me To Fly.” On Tuna REO were the
producer. Did this make a big difference?
Kevin: I think that when it came to that record no
one was telling us what to do. The record company put
the inmates in charge of the asylum. No producer had
been able to capture the true REO sound. When Gary, Alan
and I began producing we just wanted to make sure we had
a great engineer because none of us knew how to do that.
We did know what we wanted the band to sound like. We
had very limited experience as producers but we decided
to sink or swim on our own merit. We had become very
frustrated with producers trying to mold us into
something we weren’t. We were just five guys from
Illinois trying to make some music so we just went with
what he had. Obviously, people liked it. A lot of people
still do. That music has transcended a lot of different
trends in music and we are still here, thirty years
after Hi Infidelity, with thirty thousand people
cheering for us at Moondance Jam. That’s pretty cool.
Jeb: Age changes people. We look back and see things
more clearly. Do you ever look back now and wish that
things could have ended differently with Gary?
Kevin: I wish that things had never ended with Gary.
I am not taking anything away from Dave Amato, as he is
one of my best friends and I love him. He has been an
amazing addition to the band because of his guitar
playing and his singing ability.
It could have gone two ways with Gary. It was the
friction between the two of us that made the sparks fly.
It wasn’t like we stopped getting along well so we broke
up. We always had a love/hate relationship. It was
always a little bit thorny. I was a city boy from
Chicago and he was a country boy from Peoria. There were
two kinds of energies that when rubbed together made the
sparks fly. What happened is that the sparks stopped
flying. I was feeling like I was carrying too much of
the load.
REO Speedwagon was best when there was a good balance
between Gary’s energy and my energy. That is what
stopped happening. Believe me, it wasn’t a rash
decision. It was a situation that had been going on for
years until finally it was just not working anymore.
There was no question that Gary and I were no longer
functional as a songwriting team or as a production team
and something needed to change. The question was, ‘What
are we going to do?” The choices were for the band to
carry out without either me or without Gary or the band
could just stop because without both of us in the band
we were not REO Speedwagon anymore.
There was a moment where we were going to hang it up.
Our management said to us, “If that is what is going to
happen then we should put the equipment up for sale and
sell our rehearsal space.” That hit me hard. I was not
ready to let it go. If I couldn’t do it with Gary then I
had to give it a try and see what I could do without
him. I felt like the music was bigger than any of the
individuals in the band. The spirit of REO Speedwagon,
and what it meant to our fans, was bigger than any of
us. I thought if I tried to lead the band by myself ---
that is not taking anything way from Bruce [Hall] or
Neal [Doughty], who are wonderful people, but as far as
being the quarterback I knew I might fall flat on my
face and I might end up hurting the legacy of REO
Speedwagon. Even knowing that, I was not willing to let
it go without giving it my best shot.
Honestly, my thought was that when Gary got wind that
I was going to keep it going it would piss him off and
he would do whatever he needed to do and comeback the
same way that I came back in the early Seventies. I left
and I came back way stronger than I when I left. In my
mind, that is what was going to happen with Gary, too.
When that didn’t happen, then it makes you think, “I
wonder if I would have disbanded the whole thing then
would that have been the thing that pissed him off and
got him back in the band?” I will never know. I just did
what I thought was the right thing to do at the time.
You have got to live with your decisions and that was a
tough one. I really thought in a year or two, or maybe
three, that Gary would eventually be back. It is sad
that it never happened.
Jeb: My last one is not serious because I don’t want
to end on a bad note…
Kevin: It is not a bad note; it is just a true note.
Hey listen, I love Gary. I learned everything I know
about rock n’ roll from Gary Richrath. I don’t know if
he realizes that. Maybe if you write this article and he
reads it, then he will get to hear how much I appreciate
everything he did for me. He believed in me at a time
when I was nowhere. Everything I know about rock n’ roll
I owe to him. I wouldn’t be where I am today without my
relationship with Gary Richrath and I love the man. I
hope he reads this article and I hope it maybe explains
to him what happened.
Jeb: Last One: The great debate among REO fans is
that Kevin Cronin talks too much on stage. I like
waiting and seeing what you have come up with but the
other side says, “They could have played another song.”
Kevin: The first major tour we ever did was with a
band called Black Oak Arkansas. Jim Dandy, their
vocalist, kind of mentored me. After every show, we
would sit there and get a little high and talk about
things. Jim was a talker on stage. There was also a band
out of Chicago called Mason Proffit who had a lead
singer who was a storyteller as well. You have got to
understand that I started out as a solo performer in
coffee houses. I learned to talk to the audience from
having to because I was by myself.
It is what I do and it is a part of me and I know it
pisses people off and I know they would just as soon
have me shut the fuck up. I know the band probably feels
that way to a degree too. I’ve tried to find a balance
there lately. I think I am yakking a little bit less
between songs than I used too. I can’t totally shut up
though because it is just too much a part of who I am.