By Jeb Wright
It is with pleasure that I introduce the artist so well known
he only needs one name: Ioannis. This talented man has been a
friend to Classic Rock Revisited since our earliest days back in
the 1990's; suffice it to say we have been friends since last
century!
Ioannis has come a long since being born in the Zografou section
of Athens, Greece. The man decided at a young age that music was
his calling and that he would put his stamp on it with his other
God given talent, art. From 1985 through 1990 he worked for
Lieber and Krebs, designing logos and tour posters for their huge
roster of "A" list clients. In 1994, he moved on and opened
Vivid Images Design with his brother, George. While Momma Ioannis may have dreamed of her two boys opening a famous Greek
restaurant, she would have to settle for them being a world
class artist and a savvy businessman.
Ioannis' clients have included the Allman Brothers, Deep Purple,
Uriah Heep, Styx, Blue Oyster Cult, Dream Theater, King Crimson,
Yngwie Malmsteen, Lynyrd Skynyrd, Quiet Riot, Dokken, Johnny
Winter, Extreme, UFO, The Tubes, Eddie Money, Van Zant and Saga
among others. In all, he has designed over 165 album covers. He
also designed the cover for my book, Stadium Rock. In 2005,
Ioannis started Dangerous Age Graphics and now offers fans
limited edition, signed prints. He has many prints signed by
both the band and himself. He has exhibited his work in
galleries across the country.
In the interview that follows, Ioannis discusses his latest
works with Uriah Heep, as well as many of his past dealings in
the music business. Be sure to read the end of the interview as
well and learn about an awesome giveaway Ioannis is offering the
readers of Classic Rock Revisited.
Jeb: It is a pleasure to do another interview with my good
friend, Ioannis. I know you have been doing a ton of work for
Uriah Heep. Before we even get into that tell me what you have
been up to lately?
Ioannis: Hello to you, Jeb and all the great fans of CRR; its
indeed a pleasure and honor to talk to you and be a part of your
great organization. It’s been an amazing thing to see it grow
and become, in my humble opinion, the definitive Classic Rock
Destination.
A lot has been going on, as you know I run two firms, one is
the design firm Vivid Images Creative, which almost 99% of our
clients are in the entertainment industry. We are currently
working on branding a new media company based in the NY area and
also closely working with a startup firm from Chicago designing,
what they hope to be, the next big thing on IPAD interaction and
entertainment.
Of more interest to the fans is what I am doing with
Dangerous Age my art firm company and the artistic projects
under that banner. I am working on a series of prints and deluxe
portfolios for later in the year, of Uriah Heep, King Crimson
and Fates Warning as well as new merchandise for the store plus
a calendar of images for 2012.
I am also finishing a book on record cover artwork with my
good friend of Brave Words & Bloody Knuckles fame, Martin
Popoff, who is an author on hard rock books, as you know. It is
a cool book with a great twist. I am completing a website on a
band from Japan called Animetal. I came late into the project,
so I did not do the cover art, perhaps the next one. The band
features Mike Vescera (Yngwie Malmsteen, Loudness) Rudy Sarzo (Whitesnake.
BOC, Quiet Riot, Ozzy) Scott Travis (Judas Priest, Racer X) and
Chris Impellitteri (Impellitteri). I am also scheduled to go up
to Jim’s Matheos studio next month to start going over the
creative on the new Fates Warning due next year, and I am
working on possibly touring with Uriah Heep on their UK tour,
although that is a bit iffy right now. I wish there were more
hours in the day!
Jeb: Mick Box, I consider a friend. It was my pleasure to
introduce you two and I am very happy it has worked out. Tell me
about the latest studio release cover you did for the band Into the Wild.
Ioannis: Mick in an amazing guy, every much what you thought
he would be, the one hard thing about working with people you
grew up, and are a fan of, is you don’t know how they really are
in person, and not mention anyone, but you can be bitterly
disappointed, not Mick, he is the real deal. I am very fortunate
and appreciative you introduced us after that Record
Collector article, and how this whole thing got going.
I had no idea or even imagined the involvement with Uriah
Heep that I would have, my other longest relationship was with
Deep Purple. As you know it started with Wake The Sleeper
and it steamrolled from there, two management companies, four
years three record labels, and eight official releases later, we
are still going at it.
When I was approached about Into the Wild, it was
shortly after the holidays, and I was trying to complete the Live in Kawasaki Japan
official bootleg, which is one of my
favorite recent illustrations that I have done. At first there
was talk they were possibly considering Roger Dean, so I was not
prepared for it. It was a very hard and difficult assignment
because of the time restraints and the different configurations
required.
We went through about four to five finished cover concepts,
when we finally had one we all liked we submitted it to the
record label only to have it rejected, it was done in a style
very different from Wake the Sleeper, sort of had a Rush
feel to it. Frontiers, their label was familiar with my work, as
I had done several covers for them and was puzzled why had I not
done a cover in the style they were used to. More pressure
working until 2:00 am on a Sunday night completely exhausted,
but we got it in on time. I was so close to it I had lost all
objectivity, I know the label, band and management liked it but
until the emails started to come in from the fans, those close
to the band, and reviews, I wasn’t sure how it was going to be
received. I guess its ok, and it has grown on me.
Jeb: Another cool thing you are doing with the band is the
Uriah Heep Bootleg series. I must mention neither you nor Mick
has sent me any of these. Am I going to have to start paying!
Seriously, tell me what that is all about, how it came to be and
what inspires you for each bootleg cover.
Ioannis: You don’t have any? Well we can’t have that, lets
take care of that right away.
The German label EDEL who incidentally have also Deep Purple
on the roster, is handling the series and I had worked with
before. The project is being directed by Daniel Earnshaw from
QUEDG, a good friend and very creative individual.
The first was Live in Sweden and I thought at first
was just a one off, it must have done well currently there will
be six in the series for now, the latest was number 4 which was
Live in Brisbain Austrailia, they are all live
performances and usually double CD sets. We are trying to do the
best packaging we can, and we have several on running themes
that tie the whole series together, like the flag motif on the
CD labels.
The various treatments of the new Uriah heep logo that I
developed on the Wake the Sleeper album, that the band
has now adopted, fantasy hypereal cover art always somehow
referring to the location of the country. If you go to my
website, to the gallery section, I have now devoted a whole area
to Uriah Heep and my work for them.
I go into very detailed stories about everything and you can
view the art in all its glory, if you are on Explorer and use
the piclens feature, you can see it all in high resolution. The
fans are really into it especially the image that is starting to
form on the spine, To my delight the Uriah Heep art collectors
have purchased three of the original pieces. So it’s becoming a
big part of Uriah Heep lore.
Jeb: Uriah Heep had a successful run in the USA in 2011. You
actually made some appearances at some shows. What was that
like? Did you get to talk to a lot of fans?
Ioannis: It was suppose to happen during the 2010 summer
tour, and then I had a foot operation, although I did manage to
make it out to Sellersville PA. It was a wonderful
Place and I met many fans. This time around I did five dates,
mostly the tri-state area
of New York, Connecticut and Massachusetts; it was amazing
and humbling. I met so many fans and I was selling the prints
and signing merchandise. Some people showed up bringing loads of
stuff that I had not seen in over fifteen years to sign,
shooting photos for their Facebook page; it was amazing. I have
started a blog on my website after putting it off for so long,
where I go into my experiences in a lot of detail with photos,
it’s the July edition. Those hardcore fans that want more can
get into that; its fun reading.
Jeb: You did the cover for the band Free Reign as well. Those
guys are all NFL football players. Did you get to meet them?
What was that project like?
Ioannis: I work and collaborate very closely with my very
good friend Chip Rugierri of Chipster PR Services. We go back
close to twenty-five years and we have a lot of respect for each
other’s talents and trade clients a lot. He brought me the
project in late February.
At the time they all were playing for the Dallas Cowboys, I
think they now are in Miami.
I worked closely with Marc Colombo, who is a great guy and
extremely talented. If
Metallica and Alice in Chains is your cup of tea, you will
love these guys. It’s a very good album and I was very happy
with the artwork, which was the complete opposite of the Uriah
Heep cover I was doing at the same time. I wish them the best of
luck and hope we can do it again in the future, as they are
really good in my opinion.
Jeb: There is band that NEEDS to make it called Strange
Karma. I love that band. They need to get their butts here and
turn America on to their music. They are a much smaller band
than you usually work with. Why did you take that gig? What do
you think of their album?
Ioannis: Those guys are amazing! For those of you who love
Led Zeppelin check them out. It’s the whole ‘70’s vibe with a
2011 twist. You’ve got to check these guys out. I think they are
going to be huge, if they can keep it together. Like Animetal, I
came in late so the cover art was not mine, however I redesigned
their logo and created a strong website for them, hopefully we
can take care of the cover next outing. As I was doing this
interview I just received word from Paul, their guitarist that
they are coming to the US in late October, November and are
doing dates. Please don’t miss these guys or someday you will be
saying “ I could have seen them when…”
Jeb: There is some buzz that you are going to do a Led
Zeppelin book of some sort. Is this true?
Ioannis: Yes, actually I am hard at work and close to
completing the artwork for Get the Led Out by Denny
Somach, with a foreword by Carol Miller based on their hugely
successful radio show. It’s the definitive Led Zeppelin book. I
am contracted to do over 15 illustrations, plus the cover art. I
hope to give you a sneak peek when I am allowed to.
Jeb: Your mushroom painting for the Allman Brothers is a
classic. What’s the story behind that?

Ioannis: It’s a long tale. Michael Goldstein actually
interviewed me on this for Vintage Guitar a few years
back for an Allman Brothers band issue they did. He is a great
guy and runs the www.rockpopgallery.com, a very detailed version is on my
website for more in-depth reading. However, for those who want
the condensed version, it was the spring of 1994 and the band
was doing a proper studio album after being away for some time.
They were also getting ready to tour. I went to see their
manager, Bert Holman, at his house in Massachusetts to show him
ideas for T-shirt designs. At the last minute, I decided to
bring one of my finished paintings along so he can see how my
art looked finished. When I showed him the artwork, after
looking at it for a long time Bert said “ Forget the shirts, we
are pressed for time and need an album cover.” He went out of
the room and came back with a piece of paper that had a pencil
sketch on it, “This is from Dickie. What can you do with this?”
It was bunch of naked girls dancing around a mushroom. I told
him I was not crazy about the girls but liked the mushroom. He
told me I had a week to come up with something. I went back home
and decided that I was not going to fool around with pencil
sketches, since time was short I did a miniature painting of the
cover complete with a acetate overlay of the logo so they fully
understood the concept.
I drove back up to Massachusetts and showed it to Bert, “
Boy, this is great,” he said.
“Let me show it to Dickie.” He called the next day an said,
“He loved it, so can you send it to the label?” “Yeah, as soon
as I finish painting the cover,” I said. “I thought that was the
cover,” Bert said, referring to the very tight comp I showed
him. We still laugh over that today.
A week later, I finished the art, packed it in my car and
drove back up to Boston where the band was rehearsing for their
tour. Bert propped it up against a wall and had everyone walk in
and check it out; everyone was pleased. Dickie walked in and
looked at it and said, “This, to me, says ‘Where It All Begins,”
thus the title. Bert leaned over and said to me “ I am happy
everyone likes it and it’s great art. However, it does not look
anything like your comp you showed me.” He was right, as I did
the artwork, I never bothered to look at my comp, so the final
never looked anything like the comp that Dickie approved. Years
later, I gave Bert the original mini as a gift, I went on to
design, merchandise and even animated films for backdrops for
the band; it was a great experience. Most recently I did the
artwork for
www.moogis.com
which is Butch Trucks online company.
Jeb: What covers of yours, the originals, are worth the most
money on the market?
Ioannis: I would probably say my art for the Allman Brothers,
Quiet Riot, Bon Jovi tour art, but its hard to tell at times, as
you don’t know how special it is, or if it means something to
someone. I sold the cover art to Fates Warning a few years back
for a good price because the art meant something to that person.
Although I regret it now as it was a great piece and I should
have held on to it. All my prints have gone up in value,
especially those that are also signed by the artists themselves.
Uriah Heep’s Wake the Sleeper original is now my latest
edition that has increased in value.
Jeb: What is your favorite cover you have done for a band
that did not make a huge impact in the business.
Ioannis: Tough call, that would be California Guitar Trio
“Echoes” a very talented group of musicians who are well known
in the music circles but have not achieved huge fame as of yet.
People should check them out.
Jeb: Do you have to hear the music to design a cover or can
you do it just from a description the band or management gives
you?
Ioannis: I need to hear the music to get a feel and proper
mood for the artist. If not recent tracks then I need to at
least hear the previous album.
Jeb: What is the future for classic rock? Is the genre dying,
changing or thriving in your estimation?
Ioannis: It’s definitely thriving and growing, its not just a
genre anymore but its now ingrained in the social fabric. Let me
explain, the most downloaded and played song is “Don’t Stop
Believing” by Journey. Old ladies who don’t know its them hum
it. Sporting events, commercials, radio shows, television, major
motion pictures, video games, Classic rock is the soundtrack of
our lives. The artists those who still own their publishing are
doing very well. In the concert arena it’s still the backbone of
the business, even moderate shows are doing great business. Look
at the Journey, Foreigner and Night Ranger, and six or seven
years ago this was a club tour, now they are doing six thousand
seaters or better at a $150.00 a pop, its unbelievable. On the
music sales side, EMI just released yet another new version of
the Pink Floyd catalogue, The Immersion Series, a super deluxe
version of box sets for every album, its unbelievable.
Jeb:
Why won’t classic rock stations promote classic rock artists?
Ioannis: Now that is a dying situation, with the exception of
a few good independent stations, that whole industry is going
away, and they have no one to blame but themselves. They
neutered the jocks; some stations don’t even have them, forgot
their audience, and the acts, killed their play lists to the
same fifty songs and have made themselves irrelevant in today’s
times. The word is that most of them will become sports, news,
or all talk stations, that is where FM is headed. XM/SIRIUS,
Ipad, Smart Phones, that is where it is now headed for music.
Jeb: Why did you decide to take your craft and dedicate it to
the music industry?
Ioannis: I loved music as much as art, after seeing Roger
Dean’s book as a young man back in 1975, I realized that the
album cover was the best way for me to marry the two in my life,
the rest is history. Here I am many years later, almost two
hundred projects behind me, and some wonderful experiences,
travels and relationships with some great creative people.
Jeb: I was able to help you cross something off your bucket
list by working with Uriah Heep, as they are one of your
favorite bands. What other bands would you love to work with?
Ioannis: Yes that was a great meet, and thanks again. There
are not a lot, really. I mean for bands that are well known, I
guess it would be great to work with Black Sabbath, if they ever
re- united. Rush would be great, however they have an amazing
designer in Hugh Syme,
who I have loved since the 70’s. I would love a crack at
Journey and Judas Priest and perhaps Kansas. The thrill is to
work with really talented musicians, young bands are as much fun
as the classics.
Jeb: Last one: I want a funny, and outrageous story on
working with one of your projects. You pick it. Musicians and
artists tent to be outside the box kind of people. You have had
to have some funny moments over the years.
Ioannis: There is quiet a few. Ok, here is one that really
sticks out for me as that moment of total surrealism. The summer
of 2005 was already a very crazy period for me and when the call
from Deep Purple’s manager Bruce Payne came about the artwork it
was about to get crazier.
Although I knew for sometime the album was well underway and
Bruce had given me some briefs as early as that spring to start
fooling around with ideas, everyone was so involved with the
album that I could not get any traction or feedback. I very well
knew the turnaround times needed to produce the designs, and
also that the German label, including the US and Japanese
territories, were going to need various configurations like a
digipak, vinyl or CD, so I was getting really nervous that when
that realized we had to get it done we would be almost out of
time and it was going to be one of those marathon sessions,
which I hated not for only the stress level but the fact that
you could not have time to devote to detail and thus really do
the best job you could.
Of course that is what happened, after a very stressful
period where me and Roger Glover, over a period of six days,
submitted several cover ideas based on a cartoon that Roger had
seen, we eventually just went with that cartoon drawing.
However, now we had to design everything else. At the time Roger
lived about an hour away from me in Greenwich Connecticut. Bruce
called me and told me to put everything else to the side as
Roger was on his way to my studio so we can work together, side
by side, and get this thing done, whatever it took. For the next
six days Roger would drive in with a bunch of Star Bucks coffee
every morning, set up his stuff on the desk next to me, light up
a smoke and we would go to it until early evening with a brake
only for lunch, he liked an English pub a little ways down from
me that had great beer and bangers and mash.
One day we were really behind schedule and I told him that
taking our usual lunch break would not be such a hot idea and we
should just grab something quick to just keep us going. Roger
had a craving for fish and chips; a filet of fish from the
McDonald’s down the street he figured would do the trick. I
asked what else he liked and got ready to get my very famous
client some lunch, “No, no,” said Roger, “This one is on me. I
will be right back with your stuff.” The minute the door closed
behind him, my brother, and partner in my firm, George, came
around the corner with a grin on his face, “You realized what
just happened here,” he said, laughing as all through high
school Deep Purple was one of our biggest favorite bands, “We
just had Roger Glover, one of the guys who wrote ‘Smoke on the
Water’ go out to get us Mickey Dees! I think we have arrived!”
We both sat there dumbfounded at the pure surrealism of the
moment.
On that note, I want to thank you for this great interview
and for giving me an audience in your great online magazine. I
would like to do a bit of shameless promotion if its ok about
things that are being offered on my website, I am offering
signed limited edition signed prints by me and Uriah Heep, Deep
Purple, Bob Weir, the Allman Brother Band, plus collectible
prints of Styx, Lynyrd Skynyrd, Yngwie Malmsteen, Fates Warning
and many more.
Please check out the store on my website, as I always dig up
stuff from my own private vault and put them on the special
offers section. If there is something you are looking for, or
desire and are interested in, combined offers, or want to drop
my a line please do at
info@dangerousage.com
Finally, I would like to announce a special contest for fans
of Classic Rock Revisited.
Join my newsletter on my website and
also join our
Facebook page and you will be eligible to win a
signed Uriah Heep Into the Wild print signed by Uriah
Heep and myself and a Uriah Heep Celebration CD
signed by me.
http://www.dangerousage.com/